<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0"><channel><title><![CDATA[The Thinking Ground by Brent Raeth]]></title><description><![CDATA[This site exists as a place for honest exploration & problem solving. It is where I share ideas, lessons learned, and perspectives shaped by leadership, community involvement, and real-world experience. Click "SEE CONTENT" to skip the subscription page.]]></description><link>https://www.braeth.com</link><image><url>https://substackcdn.com/image/fetch/$s_!5R6D!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2e55389e-0b8f-4da1-bb3a-e17fc712a929_1280x1280.png</url><title>The Thinking Ground by Brent Raeth</title><link>https://www.braeth.com</link></image><generator>Substack</generator><lastBuildDate>Tue, 01 Sep 2026 22:07:16 GMT</lastBuildDate><atom:link href="https://www.braeth.com/feed" rel="self" type="application/rss+xml"/><copyright><![CDATA[Brent Raeth]]></copyright><language><![CDATA[en]]></language><webMaster><![CDATA[brentraeth@substack.com]]></webMaster><itunes:owner><itunes:email><![CDATA[brentraeth@substack.com]]></itunes:email><itunes:name><![CDATA[Brent Raeth]]></itunes:name></itunes:owner><itunes:author><![CDATA[Brent Raeth]]></itunes:author><googleplay:owner><![CDATA[brentraeth@substack.com]]></googleplay:owner><googleplay:email><![CDATA[brentraeth@substack.com]]></googleplay:email><googleplay:author><![CDATA[Brent Raeth]]></googleplay:author><itunes:block><![CDATA[Yes]]></itunes:block><item><title><![CDATA[A Handoff Reveals the Health of an Organization]]></title><description><![CDATA[Transitions do not create organizational weakness. They expose the weaknesses that were already there.]]></description><link>https://www.braeth.com/p/a-handoff-reveals-the-health-of-an</link><guid isPermaLink="false">https://www.braeth.com/p/a-handoff-reveals-the-health-of-an</guid><dc:creator><![CDATA[Brent Raeth]]></dc:creator><pubDate>Tue, 01 Sep 2026 11:02:56 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!CmnB!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa8ba9bca-e4ae-49a7-a87a-1f8dbb5225f6_1672x941.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!CmnB!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa8ba9bca-e4ae-49a7-a87a-1f8dbb5225f6_1672x941.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!CmnB!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa8ba9bca-e4ae-49a7-a87a-1f8dbb5225f6_1672x941.png 424w, https://substackcdn.com/image/fetch/$s_!CmnB!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa8ba9bca-e4ae-49a7-a87a-1f8dbb5225f6_1672x941.png 848w, https://substackcdn.com/image/fetch/$s_!CmnB!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa8ba9bca-e4ae-49a7-a87a-1f8dbb5225f6_1672x941.png 1272w, https://substackcdn.com/image/fetch/$s_!CmnB!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa8ba9bca-e4ae-49a7-a87a-1f8dbb5225f6_1672x941.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!CmnB!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa8ba9bca-e4ae-49a7-a87a-1f8dbb5225f6_1672x941.png" width="1456" height="819" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/a8ba9bca-e4ae-49a7-a87a-1f8dbb5225f6_1672x941.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:819,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:1860297,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.braeth.com/i/212682687?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa8ba9bca-e4ae-49a7-a87a-1f8dbb5225f6_1672x941.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!CmnB!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa8ba9bca-e4ae-49a7-a87a-1f8dbb5225f6_1672x941.png 424w, https://substackcdn.com/image/fetch/$s_!CmnB!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa8ba9bca-e4ae-49a7-a87a-1f8dbb5225f6_1672x941.png 848w, https://substackcdn.com/image/fetch/$s_!CmnB!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa8ba9bca-e4ae-49a7-a87a-1f8dbb5225f6_1672x941.png 1272w, https://substackcdn.com/image/fetch/$s_!CmnB!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa8ba9bca-e4ae-49a7-a87a-1f8dbb5225f6_1672x941.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Employee transitions have a way of exposing an organization.</p><p>While everyone is in place, a business can appear orderly. Work gets completed. Customers receive answers. Proposals move forward. Bills are processed. Problems find their way to the person who knows how to solve them.</p><p>Then someone leaves.</p><p>Suddenly, simple questions become difficult.</p><p>Who owns this relationship? Where is that agreement? Why was this price promised? What is the next step on that project? Who has access to the account? Which customer is waiting for a response?</p><p>The departure did not create most of those problems.</p><p>It revealed them.</p><h2>A Handoff Is an Organizational Test</h2><p>We often treat a handoff as an administrative responsibility for the departing employee.</p><p>They should prepare a list, transfer files, explain active work, and introduce the next person. That is reasonable. A responsible employee should make every effort to leave the work in good order.</p><p>But a handoff is larger than one person&#8217;s final assignment.</p><p>It tests whether the organization ever had clear ownership. It tests whether information was stored where others could find it. It tests whether customer relationships belonged to the company or only to an individual. It tests whether leaders understood the work well enough to reassign it.</p><p>If a transition requires reconstructing years of decisions from inboxes, memories, and scattered documents, the organization did not have a handoff problem.</p><p>It had an operating problem.</p><p>The handoff simply made that problem impossible to ignore.</p><h2>Documentation Is Not Bureaucracy</h2><p>People frequently resist documentation because it feels slower than doing the work.</p><p>In the moment, they are correct.</p><p>It is faster to remember a customer preference than record it. It is faster to make a verbal commitment than update the agreement. It is faster to keep a process in your head than explain it in a place others can access.</p><p>But that speed is borrowed from the future.</p><p>Eventually, someone else must spend time rediscovering what was never documented. They must ask the customer to repeat information the company should already know. They must make a decision without understanding the history behind it. They may confidently provide the wrong answer.</p><p>Good documentation is not paperwork for its own sake.</p><p>It is respect for the next person.</p><p>It allows knowledge to outlive the moment and the individual who created it.</p><h2>A Good Handoff Transfers More Than Tasks</h2><p>A list of open items is useful, but it is not enough.</p><p>Tasks tell the next person what needs to be done. A strong handoff also explains the environment in which those tasks exist.</p><p>It should transfer:</p><ul><li><p>Ownership: Who is responsible for the next decision?</p></li><li><p>Status: What has been completed, and what remains unresolved?</p></li><li><p>Context: Why were earlier decisions made?</p></li><li><p>Commitments: What has been promised, to whom, and by when?</p></li><li><p>Relationships: Who are the important people, and what do they expect?</p></li><li><p>Dependencies: What must happen before progress can continue?</p></li><li><p>Risk: What is most likely to go wrong if no one acts?</p></li></ul><p>Without context, the next person receives activity but not understanding.</p><p>That distinction matters because real work rarely follows a perfect checklist. People need enough information to exercise judgment when circumstances change.</p><h2>Continuity Should Be Built Before the Departure</h2><p>The worst time to begin preparing for someone&#8217;s absence is after they announce it.</p><p>Healthy organizations practice continuity continuously.</p><p>Responsibilities are clear. Important decisions are recorded. More than one person understands critical systems and relationships. Access is managed centrally. Leaders regularly review active work instead of discovering it during a crisis.</p><p>This does not mean every employee must be interchangeable.</p><p>People have unique talents, experience, and relationships. Losing a strong teammate should matter. If a departure creates no disruption at all, that may suggest the person was not given meaningful responsibility.</p><p>The goal is not to make people replaceable.</p><p>The goal is to make the organization resilient.</p><p>There should be a difference between feeling someone&#8217;s absence and being unable to function because of it.</p><h2>Leaders Own the Environment</h2><p>When a handoff goes poorly, it is tempting to focus entirely on the departing person.</p><p>Sometimes that criticism is deserved. People can leave unfinished work, incomplete notes, and commitments they failed to disclose.</p><p>Leaders must still ask what conditions allowed so much to remain hidden.</p><p>Did we establish clear expectations for documentation? Did we create a reliable place for information? Did we review responsibilities often enough to understand them? Did we allow one person to become the only connection to key customers or vendors?</p><p>Accountability matters, but leadership cannot outsource the health of the system.</p><p>The departure belongs to the individual.</p><p>The operating environment belongs to the organization.</p><h2>What Remains After Someone Leaves</h2><p>Every employee will eventually leave a role.</p><p>Some will be promoted. Some will retire. Some will accept another opportunity. Some transitions will be planned, and others will arrive without warning.</p><p>The question is not whether people will leave.</p><p>The question is what remains when they do.</p><p>Do they leave behind confusion or clarity? Dependency or capability? Scattered information or usable knowledge? Customers who feel abandoned or customers who trust the next person?</p><p>A strong handoff is not created during someone&#8217;s final week.</p><p>It is created through years of disciplined leadership, shared ownership, thoughtful documentation, and respect for the people who will carry the work next.</p><p>Transitions do not make organizations healthy or unhealthy.</p><p>They reveal what was already there.</p>]]></content:encoded></item><item><title><![CDATA[Being Indispensable Is Not the Same as Being Valuable]]></title><description><![CDATA[The strongest teammates do not make the organization dependent on them. They make everyone around them more capable.]]></description><link>https://www.braeth.com/p/being-indispensable-is-not-the-same</link><guid isPermaLink="false">https://www.braeth.com/p/being-indispensable-is-not-the-same</guid><dc:creator><![CDATA[Brent Raeth]]></dc:creator><pubDate>Mon, 31 Aug 2026 17:23:55 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!NqD3!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8171f241-863f-4e0d-8faa-04119af14fe9_1672x941.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!NqD3!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8171f241-863f-4e0d-8faa-04119af14fe9_1672x941.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!NqD3!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8171f241-863f-4e0d-8faa-04119af14fe9_1672x941.png 424w, https://substackcdn.com/image/fetch/$s_!NqD3!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8171f241-863f-4e0d-8faa-04119af14fe9_1672x941.png 848w, https://substackcdn.com/image/fetch/$s_!NqD3!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8171f241-863f-4e0d-8faa-04119af14fe9_1672x941.png 1272w, https://substackcdn.com/image/fetch/$s_!NqD3!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8171f241-863f-4e0d-8faa-04119af14fe9_1672x941.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!NqD3!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8171f241-863f-4e0d-8faa-04119af14fe9_1672x941.png" width="1456" height="819" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/8171f241-863f-4e0d-8faa-04119af14fe9_1672x941.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:819,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:1800715,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.braeth.com/i/212682582?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8171f241-863f-4e0d-8faa-04119af14fe9_1672x941.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!NqD3!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8171f241-863f-4e0d-8faa-04119af14fe9_1672x941.png 424w, https://substackcdn.com/image/fetch/$s_!NqD3!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8171f241-863f-4e0d-8faa-04119af14fe9_1672x941.png 848w, https://substackcdn.com/image/fetch/$s_!NqD3!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8171f241-863f-4e0d-8faa-04119af14fe9_1672x941.png 1272w, https://substackcdn.com/image/fetch/$s_!NqD3!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8171f241-863f-4e0d-8faa-04119af14fe9_1672x941.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>We tend to admire the person who knows everything.</p><p>They know the customer history, the passwords, the vendor contacts, the unwritten process, and the reason a decision was made five years ago. When something goes wrong, everyone calls them. When they take a vacation, people wait for them to return.</p><p>We call that person indispensable.</p><p>We usually mean it as a compliment.</p><p>But I have been thinking about how often indispensability is confused with value.</p><p>They are not the same thing.</p><p>A valuable person makes the organization stronger.</p><p>An indispensable person may unintentionally make the organization dependent.</p><h2>The Hero Problem</h2><p>Most organizations love heroes.</p><p>Heroes stay late, remember what everyone else forgot, rescue troubled projects, and solve problems that appear impossible. Their effort is real, and their commitment should be appreciated.</p><p>The problem begins when heroics become the normal way work gets done.</p><p>If every important issue requires the same person, the organization has not built capability. It has built a bottleneck.</p><p>If a process exists only inside someone&#8217;s head, it is not really a process. If a customer relationship belongs entirely to one employee, it is not fully the organization&#8217;s relationship. If a decision cannot be made while one person is away, authority has not been distributed clearly enough.</p><p>What looks like extraordinary individual performance may be hiding organizational fragility.</p><p>That fragility becomes visible during vacations, illnesses, promotions, resignations, and retirements. The organization suddenly discovers that it did not own the knowledge it depended upon.</p><p>It was borrowing it from one person.</p><h2>Knowledge Is More Valuable When It Moves</h2><p>Some people protect their knowledge because it makes them feel secure.</p><p>If no one else understands the system, the customer, or the work, they believe they cannot be replaced. That may create short-term job security. It does not create lasting professional value.</p><p>The strongest teammates do the opposite.</p><p>They document what they know. They train other people. They explain not only what to do, but why it is done. They build repeatable processes, establish backups, and make good decisions possible without their constant involvement.</p><p>They are not making themselves less valuable.</p><p>They are expanding the reach of their value.</p><p>One person who can solve a problem is useful. One person who can teach five others to solve it has changed the organization.</p><p>Real expertise does not become smaller when it is shared. It becomes infrastructure.</p><h2>Leaders Help Create Indispensable Employees</h2><p>It is easy to blame employees for hoarding knowledge, but leaders often help create the problem.</p><p>We repeatedly send difficult work to the person who can complete it fastest. We allow that person to become the sole owner of critical relationships because involving others feels inefficient. We praise last-minute rescues more visibly than quiet preparation.</p><p>Over time, the organization teaches its best people to become bottlenecks.</p><p>Then we criticize them for being bottlenecks.</p><p>Leaders must be willing to accept a little short-term inefficiency to build long-term capacity. Training another person takes time. Documentation takes time. Including a second teammate in a customer relationship can feel redundant.</p><p>But redundancy is not always waste.</p><p>Sometimes it is resilience.</p><p>The military understands this. Good teams cross-train because the mission cannot stop when one person is unavailable. Healthy businesses should think the same way.</p><h2>Value Should Survive Your Absence</h2><p>There is a simple test for leadership and professional maturity:</p><p>What happens when you are not there?</p><p>Does the work continue? Can people find the information they need? Does someone else understand the priorities? Can the customer still receive an informed answer?</p><p>If everything stops, that does not always prove your importance. It may prove that you have not built enough around you.</p><p>The best leaders are deeply valuable, but they are not required for every decision. They create clarity, develop judgment in others, and build systems that continue working in their absence.</p><p>Their impact remains even when they leave the room.</p><h2>Build Something Larger Than Yourself</h2><p>There is nothing wrong with wanting to be needed. Most of us find meaning in knowing that our work matters to other people.</p><p>But being needed for every task is not the highest form of contribution.</p><p>The goal should not be to build an organization that cannot function without you. The goal should be to build one that is permanently better because you were there.</p><p>Share what you know.</p><p>Develop people who can challenge and eventually surpass you.</p><p>Turn personal knowledge into organizational knowledge. Turn repeated effort into process. Turn isolated competence into team capability.</p><p>Being indispensable can make you feel powerful.</p><p>Making others more capable makes you valuable.</p><p>Your greatest professional legacy will not be the number of problems only you could solve.</p><p>It will be the number of people and systems that can solve problems because of what you built.</p>]]></content:encoded></item><item><title><![CDATA[Every Exception Creates Organizational Debt]]></title><description><![CDATA[The decision that solves today&#8217;s problem may quietly become someone else&#8217;s burden tomorrow.]]></description><link>https://www.braeth.com/p/every-exception-creates-organizational</link><guid isPermaLink="false">https://www.braeth.com/p/every-exception-creates-organizational</guid><dc:creator><![CDATA[Brent Raeth]]></dc:creator><pubDate>Fri, 28 Aug 2026 11:33:08 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!9la9!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4782a62b-f736-4a08-aeb4-7b1870ed59e1_1672x941.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!9la9!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4782a62b-f736-4a08-aeb4-7b1870ed59e1_1672x941.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!9la9!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4782a62b-f736-4a08-aeb4-7b1870ed59e1_1672x941.png 424w, https://substackcdn.com/image/fetch/$s_!9la9!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4782a62b-f736-4a08-aeb4-7b1870ed59e1_1672x941.png 848w, https://substackcdn.com/image/fetch/$s_!9la9!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4782a62b-f736-4a08-aeb4-7b1870ed59e1_1672x941.png 1272w, https://substackcdn.com/image/fetch/$s_!9la9!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4782a62b-f736-4a08-aeb4-7b1870ed59e1_1672x941.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!9la9!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4782a62b-f736-4a08-aeb4-7b1870ed59e1_1672x941.png" width="1456" height="819" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/4782a62b-f736-4a08-aeb4-7b1870ed59e1_1672x941.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:819,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:1876187,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.braeth.com/i/212682609?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4782a62b-f736-4a08-aeb4-7b1870ed59e1_1672x941.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!9la9!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4782a62b-f736-4a08-aeb4-7b1870ed59e1_1672x941.png 424w, https://substackcdn.com/image/fetch/$s_!9la9!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4782a62b-f736-4a08-aeb4-7b1870ed59e1_1672x941.png 848w, https://substackcdn.com/image/fetch/$s_!9la9!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4782a62b-f736-4a08-aeb4-7b1870ed59e1_1672x941.png 1272w, https://substackcdn.com/image/fetch/$s_!9la9!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4782a62b-f736-4a08-aeb4-7b1870ed59e1_1672x941.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Most exceptions begin with a reasonable sentence.</p><p>&#8220;Just this once.&#8221;</p><p>The customer has a special circumstance. The employee is going through a difficult season. The deadline is close. The normal process feels unnecessarily slow. Someone important asks for a favor.</p><p>So we make an exception.</p><p>Sometimes that is exactly the right decision. Policies exist to support good judgment, not replace it.</p><p>But exceptions are rarely free.</p><p>Each one creates a cost that may not appear immediately. Someone must remember the different arrangement. A process must be worked around. Another person sees the exception and expects similar treatment. A future leader inherits a decision without understanding why it was made.</p><p>The immediate problem disappears.</p><p>The debt remains.</p><h2>The First Exception Is Usually Easy</h2><p>The first exception often feels harmless because it is small.</p><p>We allow a customer to bypass the normal approval process. We support something outside the agreement because the work will take only a few minutes. We let an internal deadline slide because everyone knows the person meant well.</p><p>In isolation, none of these decisions may matter very much.</p><p>Organizations, however, do not experience decisions in isolation. They experience patterns.</p><p>Once a process becomes optional, people stop planning around it. Once a boundary moves, future requests begin from the new boundary. Once a standard is enforced inconsistently, the standard loses authority.</p><p>The lesson people learn is not that one unusual circumstance required judgment.</p><p>The lesson they often learn is that the rules depend on who asks, who notices, or how much pressure is applied.</p><p>That is when flexibility begins turning into dysfunction.</p><h2>Exceptions Accumulate Like Technical Debt</h2><p>In technology, technical debt occurs when a quick solution is chosen over a durable one. The shortcut solves today&#8217;s problem but makes the system harder to maintain tomorrow.</p><p>Organizations accumulate the same kind of debt.</p><p>There are undocumented pricing arrangements, unofficial job responsibilities, unsupported equipment, informal promises, custom workflows, and policies that everyone knows are not consistently followed.</p><p>Each item may be manageable on its own. Together, they create an organization that is increasingly difficult to understand and operate.</p><p>New employees cannot rely on the written process because the real process is a collection of unwritten exceptions. Customers receive different answers depending on whom they ask. Leaders spend their time interpreting history instead of making progress.</p><p>Eventually, someone must pay the debt.</p><p>They pay it through rework, uncomfortable conversations, lost margin, customer frustration, employee resentment, or operational failure.</p><p>The person paying is often not the person who made the original exception.</p><h2>Inconsistency Damages Trust</h2><p>People sometimes view consistency as rigid or uncaring.</p><p>In reality, consistency is one of the foundations of trust.</p><p>Employees want to know that expectations apply fairly. Customers want to understand what is included, what is not, and how decisions will be made. Leaders need confidence that work will follow an agreed process without requiring constant intervention.</p><p>When exceptions multiply, people stop trusting the stated standard.</p><p>They begin negotiating every decision. They compare their treatment with the treatment of others. They spend energy learning how to work around the system instead of working within it.</p><p>A flexible organization adapts when circumstances genuinely require it.</p><p>An inconsistent organization changes depending on pressure.</p><p>Those are not the same thing.</p><h2>Make Exceptions Intentionally</h2><p>The answer is not to eliminate every exception.</p><p>Rules cannot anticipate every human circumstance. Mature leadership requires judgment, and judgment occasionally requires departing from the standard.</p><p>But an exception should be a conscious decision, not the easiest escape from an uncomfortable conversation.</p><p>Before making one, leaders should ask:</p><ul><li><p>Why does this situation truly require different treatment?</p></li><li><p>Who is authorized to approve the exception?</p></li><li><p>What precedent might this create?</p></li><li><p>Who will own the additional work or risk?</p></li><li><p>Is the exception temporary, and when will it end?</p></li><li><p>Should the standard itself be changed for everyone?</p></li></ul><p>Documenting the answer matters.</p><p>If an exception cannot survive being explained clearly to the next employee, customer, or leader, it probably has not been considered carefully enough.</p><h2>Today&#8217;s Convenience Becomes Tomorrow&#8217;s Complexity</h2><p>Every organization needs room for compassion, discretion, and common sense.</p><p>But we should stop pretending that saying yes costs nothing.</p><p>Every exception adds a small piece of complexity. Enough small pieces eventually become a system no one fully understands.</p><p>Good leadership balances humanity with consistency. It recognizes unusual circumstances without quietly destroying the standards that allow people to work together fairly and effectively.</p><p>Sometimes the right decision is to make the exception.</p><p>Sometimes the right decision is to hold the line.</p><p>The important thing is to understand that either choice creates consequences.</p><p>&#8220;Just this once&#8221; has a way of becoming &#8220;this is how we do it.&#8221;</p><p>Choose carefully. Someone will inherit the decision.</p>]]></content:encoded></item><item><title><![CDATA[Professionalism Is Who You Are Before the Important Person Arrives]]></title><description><![CDATA[Your true standards are revealed on ordinary days, when there is no audience and nothing special at stake.]]></description><link>https://www.braeth.com/p/professionalism-is-who-you-are-before</link><guid isPermaLink="false">https://www.braeth.com/p/professionalism-is-who-you-are-before</guid><dc:creator><![CDATA[Brent Raeth]]></dc:creator><pubDate>Wed, 26 Aug 2026 11:12:13 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!eP6m!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7328323e-134c-4295-9a00-956eb8a5917b_1672x941.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!eP6m!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7328323e-134c-4295-9a00-956eb8a5917b_1672x941.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!eP6m!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7328323e-134c-4295-9a00-956eb8a5917b_1672x941.png 424w, https://substackcdn.com/image/fetch/$s_!eP6m!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7328323e-134c-4295-9a00-956eb8a5917b_1672x941.png 848w, https://substackcdn.com/image/fetch/$s_!eP6m!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7328323e-134c-4295-9a00-956eb8a5917b_1672x941.png 1272w, https://substackcdn.com/image/fetch/$s_!eP6m!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7328323e-134c-4295-9a00-956eb8a5917b_1672x941.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!eP6m!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7328323e-134c-4295-9a00-956eb8a5917b_1672x941.png" width="1456" height="819" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/7328323e-134c-4295-9a00-956eb8a5917b_1672x941.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:819,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:1978198,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.braeth.com/i/212682648?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7328323e-134c-4295-9a00-956eb8a5917b_1672x941.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!eP6m!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7328323e-134c-4295-9a00-956eb8a5917b_1672x941.png 424w, https://substackcdn.com/image/fetch/$s_!eP6m!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7328323e-134c-4295-9a00-956eb8a5917b_1672x941.png 848w, https://substackcdn.com/image/fetch/$s_!eP6m!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7328323e-134c-4295-9a00-956eb8a5917b_1672x941.png 1272w, https://substackcdn.com/image/fetch/$s_!eP6m!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7328323e-134c-4295-9a00-956eb8a5917b_1672x941.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Recently, we were preparing for an important visitor.</p><p>We wanted to put our best foot forward. Desks needed to be straightened. Common areas needed attention. Clothing needed to reflect the significance of the meeting. We wanted the office and the team to represent the quality of the business we have spent years building.</p><p>There is nothing wrong with that.</p><p>Important moments deserve preparation.</p><p>But the experience made me consider a more difficult question:</p><p>Why do our standards sometimes rise only when someone important is watching?</p><h2>The Visitor Did Not Create the Standard</h2><p>An important customer, investor, partner, or potential buyer can sharpen everyone&#8217;s attention.</p><p>Suddenly, we notice the stack of papers that has been sitting in the corner. We pay closer attention to how we greet people. We choose our words more carefully. We arrive a little earlier and present ourselves a little better.</p><p>The visitor did not create those standards.</p><p>The visitor revealed that we were capable of meeting them all along.</p><p>That is the part worth examining.</p><p>If an organized workplace communicates competence on an important day, it communicates competence on an ordinary day too. If professional clothing demonstrates respect during a major meeting, how we present ourselves during routine interactions also matters. If responsive communication is essential for a valuable prospect, it is also essential for the customer who has trusted us for ten years.</p><p>Professionalism should not be a performance we activate for powerful people.</p><p>It should be the ordinary expression of who we are.</p><h2>Small Things Communicate Larger Truths</h2><p>People often dismiss the details as superficial.</p><p>Does a clean workspace really make someone better at their job? Does what a person wears determine the quality of their thinking? Does answering an email promptly prove that someone cares?</p><p>Not by themselves.</p><p>But small behaviors communicate larger attitudes.</p><p>They show whether we pay attention. They show whether we understand that other people form judgments from what they can observe. They show whether we respect our shared environment and the people who enter it.</p><p>Professionalism is not about pretending appearance matters more than substance.</p><p>It is about making sure our visible habits do not contradict the substance we claim to possess.</p><p>An organization cannot credibly say that details matter for customers while ignoring details internally. It cannot claim to value responsiveness while normalizing unanswered messages. It cannot promote excellence while accepting carelessness whenever the stakes appear low.</p><p>Culture is built in those apparent low-stakes moments.</p><h2>Standards Matter Most When Nobody Is Inspecting Them</h2><p>Anyone can improve their behavior while being evaluated.</p><p>The deeper test is what happens on an ordinary Tuesday when there is no visitor, no presentation, and no obvious reward for doing things well.</p><p>Do we still prepare?</p><p>Do we still communicate clearly?</p><p>Do we still treat teammates and familiar customers with the same attention we would give someone who could change the future of the company?</p><p>Character is often described as what we do when no one is watching. Professionalism works the same way.</p><p>The strongest professionals do not need a special audience. Their standards come from identity rather than inspection.</p><p>They do quality work because they are people who do quality work.</p><h2>This Is Not a Demand for Perfection</h2><p>An organization is a place where human beings work.</p><p>Desks will occasionally become cluttered. Communication will sometimes be delayed. People will have difficult mornings, make mistakes, and fall short of the standard.</p><p>Professionalism does not require creating a sterile workplace in which everyone is constantly performing.</p><p>It requires caring enough to notice when temporary disorder is becoming a permanent habit.</p><p>There is an enormous difference between having an imperfect day and accepting an undisciplined culture.</p><p>Leaders must also be careful not to enforce visible standards while ignoring deeper ones. A clean office cannot compensate for poor service. A collared shirt cannot overcome weak character. A polished presentation cannot repair a lack of competence.</p><p>The goal is alignment.</p><p>What people see should support what the organization says it values.</p><h2>Use the Important Visit as a Mirror</h2><p>Preparing for an important visitor can be healthy. It gives a team a reason to reset, look at the environment with fresh eyes, and consider what it communicates.</p><p>But after the visitor leaves, we should not immediately return to a lower standard.</p><p>We should ask what the preparation revealed.</p><p>What did we fix that should remain fixed? What behavior did we expect because the day mattered? Why would that behavior not matter tomorrow?</p><p>The most impressive organizations are not impressive because they can stage one excellent afternoon.</p><p>They are impressive because the afternoon looks like them.</p><p>They are prepared before the important person arrives.</p><p>They remain professional after that person leaves.</p><p>And they treat the people who walk through the door every day as though they matter too.</p>]]></content:encoded></item><item><title><![CDATA[If Everything Is Urgent, Leadership Has Failed]]></title><description><![CDATA[When leaders refuse to make clear choices, pressure becomes the organization&#8217;s permanent operating system.]]></description><link>https://www.braeth.com/p/if-everything-is-urgent-leadership</link><guid isPermaLink="false">https://www.braeth.com/p/if-everything-is-urgent-leadership</guid><dc:creator><![CDATA[Brent Raeth]]></dc:creator><pubDate>Tue, 25 Aug 2026 11:18:05 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!TsDp!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F31550248-5f44-4d0b-9422-68429498458f_1672x941.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!TsDp!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F31550248-5f44-4d0b-9422-68429498458f_1672x941.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!TsDp!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F31550248-5f44-4d0b-9422-68429498458f_1672x941.png 424w, https://substackcdn.com/image/fetch/$s_!TsDp!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F31550248-5f44-4d0b-9422-68429498458f_1672x941.png 848w, https://substackcdn.com/image/fetch/$s_!TsDp!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F31550248-5f44-4d0b-9422-68429498458f_1672x941.png 1272w, https://substackcdn.com/image/fetch/$s_!TsDp!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F31550248-5f44-4d0b-9422-68429498458f_1672x941.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!TsDp!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F31550248-5f44-4d0b-9422-68429498458f_1672x941.png" width="1456" height="819" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/31550248-5f44-4d0b-9422-68429498458f_1672x941.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:819,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:2180396,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.braeth.com/i/212681537?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F31550248-5f44-4d0b-9422-68429498458f_1672x941.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!TsDp!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F31550248-5f44-4d0b-9422-68429498458f_1672x941.png 424w, https://substackcdn.com/image/fetch/$s_!TsDp!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F31550248-5f44-4d0b-9422-68429498458f_1672x941.png 848w, https://substackcdn.com/image/fetch/$s_!TsDp!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F31550248-5f44-4d0b-9422-68429498458f_1672x941.png 1272w, https://substackcdn.com/image/fetch/$s_!TsDp!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F31550248-5f44-4d0b-9422-68429498458f_1672x941.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Lately, I have found myself moving between employee transitions, customer concerns, proposals, operational questions, compliance requirements, and the ordinary problems that refuse to pause simply because something more important has happened.</p><p>On some days, everything seems urgent.</p><p>Every email needs an answer. Every decision appears time-sensitive. Every person has a reasonable explanation for why their issue should move to the front of the line.</p><p>That feeling is common in growing organizations. It is also dangerous.</p><p>When everything becomes urgent, people stop making thoughtful decisions. They begin reacting. They work on whatever is loudest, newest, or closest to them. Important work gets pushed aside by visible work, and leaders become traffic controllers instead of direction setters.</p><p>We often describe this as a workload problem.</p><p>Sometimes it is.</p><p>More often, it is a leadership problem.</p><h2>Urgency Is Not the Same as Importance</h2><p>Urgent work demands immediate attention. Important work creates meaningful progress.</p><p>The two occasionally overlap, but not nearly as often as we pretend.</p><p>A customer outage is both urgent and important. A serious employee matter may be as well. But many things become urgent only because someone waited too long, failed to plan, avoided a decision, or never clarified who was responsible.</p><p>The organization then pays for that delay with disruption.</p><p>Someone else has to abandon planned work. A leader has to intervene. A teammate has to stay late. A customer receives a rushed answer instead of a thoughtful one.</p><p>Urgency is frequently delayed responsibility arriving all at once.</p><p>That does not mean the immediate problem can be ignored. It does mean we should solve more than the symptom. If the same type of emergency keeps returning, the real problem is not the emergency. It is the system that continues producing it.</p><h2>A List Is Not a Set of Priorities</h2><p>Organizations are usually full of lists.</p><p>Project lists. Ticket queues. Strategic plans. Sales opportunities. Compliance gaps. Employee goals. Customer requests.</p><p>A list tells us what exists. It does not tell us what matters most.</p><p>Prioritization requires comparison. It means deciding that one worthwhile thing will receive attention before another worthwhile thing. It also means accepting the consequences of that choice.</p><p>This is where leadership becomes uncomfortable.</p><p>It is easy to declare that customer service, employee development, cybersecurity, growth, profitability, documentation, and operational consistency are all priorities. They probably are.</p><p>But when resources are limited, they cannot all be the first priority at the same time.</p><p>Leadership is not the ability to recognize that many things matter. Most people can do that. Leadership is the willingness to decide what matters most right now.</p><h2>Every Real Priority Requires a Sacrifice</h2><p>We often want the benefit of prioritization without the discomfort of saying no.</p><p>We add a new initiative but do not remove anything. We accelerate one project without acknowledging what will be delayed. We accept another customer request and assume the team will somehow absorb it.</p><p>Then we are surprised when quality declines, deadlines slip, and people feel overwhelmed.</p><p>A priority without a corresponding sacrifice is merely a wish.</p><p>If this project moves forward, another may need to wait. If this customer issue requires immediate attention, a planned internal task may need to move. If a new responsibility is assigned, an existing responsibility may need to be reassigned or eliminated.</p><p>These tradeoffs do not indicate poor leadership. Hiding them does.</p><p>People can usually handle difficult priorities when those priorities are clear. What exhausts them is being told that everything matters equally and then being blamed when everything is not completed equally well.</p><h2>Leaders Must Create Calm</h2><p>The emotional state of a leader spreads quickly.</p><p>When a leader treats every setback as a crisis, the team learns to operate in crisis mode. People stop escalating thoughtfully because everything already feels escalated. They protect themselves, rush decisions, and confuse motion with progress.</p><p>Calm does not mean passive.</p><p>It means looking at a crowded field of legitimate needs and creating order. It means asking:</p><ul><li><p>What happens if we do nothing today?</p></li><li><p>What creates the greatest risk?</p></li><li><p>What decision is blocking other people?</p></li><li><p>What can wait without meaningful harm?</p></li><li><p>What keeps becoming urgent, and why?</p></li></ul><p>Those questions turn pressure into sequence.</p><p>The leader&#8217;s job is not to personally carry every urgent item. The leader&#8217;s job is to make sure the organization knows what deserves attention, who owns it, and what can wait.</p><h2>The Discipline of Choosing</h2><p>There will always be busy seasons. Unexpected events will happen. Good plans will be interrupted by reality.</p><p>The goal is not to eliminate urgency.</p><p>The goal is to prevent urgency from becoming the organization&#8217;s permanent operating system.</p><p>When everything is urgent, nobody knows where to focus. When nobody knows where to focus, the loudest problem wins. And when the loudest problem consistently wins, the organization slowly loses control of its future.</p><p>Leadership is the discipline of choosing before circumstances choose for you.</p><p>Not everything can be first.</p><p>Not everything needs to happen today.</p><p>And if everything in your organization is always urgent, the first urgent task may be fixing how you lead.</p>]]></content:encoded></item><item><title><![CDATA[Do Not Build a Great Career at the Expense of a Great Life]]></title><description><![CDATA[The best professional decision is not always the decision that produces the biggest title, paycheck, or opportunity]]></description><link>https://www.braeth.com/p/do-not-build-a-great-career-at-the</link><guid isPermaLink="false">https://www.braeth.com/p/do-not-build-a-great-career-at-the</guid><dc:creator><![CDATA[Brent Raeth]]></dc:creator><pubDate>Mon, 24 Aug 2026 20:35:03 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!vNps!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe7bc621e-9b2c-4531-a48b-21b5b67d9a95_1536x1024.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!vNps!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe7bc621e-9b2c-4531-a48b-21b5b67d9a95_1536x1024.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!vNps!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe7bc621e-9b2c-4531-a48b-21b5b67d9a95_1536x1024.png 424w, https://substackcdn.com/image/fetch/$s_!vNps!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe7bc621e-9b2c-4531-a48b-21b5b67d9a95_1536x1024.png 848w, https://substackcdn.com/image/fetch/$s_!vNps!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe7bc621e-9b2c-4531-a48b-21b5b67d9a95_1536x1024.png 1272w, https://substackcdn.com/image/fetch/$s_!vNps!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe7bc621e-9b2c-4531-a48b-21b5b67d9a95_1536x1024.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!vNps!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe7bc621e-9b2c-4531-a48b-21b5b67d9a95_1536x1024.png" width="1456" height="971" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/e7bc621e-9b2c-4531-a48b-21b5b67d9a95_1536x1024.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:971,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:3374648,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.braeth.com/i/211555734?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe7bc621e-9b2c-4531-a48b-21b5b67d9a95_1536x1024.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!vNps!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe7bc621e-9b2c-4531-a48b-21b5b67d9a95_1536x1024.png 424w, https://substackcdn.com/image/fetch/$s_!vNps!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe7bc621e-9b2c-4531-a48b-21b5b67d9a95_1536x1024.png 848w, https://substackcdn.com/image/fetch/$s_!vNps!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe7bc621e-9b2c-4531-a48b-21b5b67d9a95_1536x1024.png 1272w, https://substackcdn.com/image/fetch/$s_!vNps!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe7bc621e-9b2c-4531-a48b-21b5b67d9a95_1536x1024.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>I have had several conversations recently with people trying to make significant career decisions.</p><p>Take the job.</p><p>Stay where you are.</p><p>Leave.</p><p>Accept the promotion.</p><p>Change industries.</p><p>Chase the opportunity.</p><p>Choose stability.</p><p>Take more money.</p><p>Take less money for something that feels more meaningful.</p><p>These decisions can become incredibly complicated because we have been trained to evaluate careers using a fairly narrow set of measurements.</p><p>How much does it pay?</p><p>What is the title?</p><p>Is it a promotion?</p><p>How prestigious is the company?</p><p>How much opportunity does it create?</p><p>Will it look good on a resume?</p><p>Those questions matter.</p><p>But they are incomplete.</p><p>A job is not something that happens separately from your life.</p><p>Your career consumes an enormous portion of your time, energy, attention, and emotional capacity.</p><p>It affects where you live.</p><p>It affects when you are home.</p><p>It affects your relationships.</p><p>It affects your stress.</p><p>It affects what you think about when you wake up.</p><p>It affects what you are still thinking about when you go to bed.</p><p>So I think we need to stop asking only:</p><p>&#8220;Is this a good career opportunity?&#8221;</p><p>And start asking:</p><p>&#8220;Does this opportunity help me build the life I actually want?&#8221;</p><h2>More Is Not Automatically Better</h2><p>We are surrounded by a definition of success that is almost entirely based on accumulation.</p><p>More money.</p><p>More responsibility.</p><p>More influence.</p><p>A bigger company.</p><p>A better title.</p><p>A larger house.</p><p>A nicer vehicle.</p><p>More recognition.</p><p>More status.</p><p>And because those things are easy to measure, we start treating them as the scoreboard.</p><p>If one job pays $20,000 more, it must be better.</p><p>If one position has a more impressive title, it must be progress.</p><p>If one opportunity puts you on a faster career trajectory, turning it down must be a lack of ambition.</p><p>I do not believe that.</p><p>Sometimes more is better.</p><p>Sometimes more is simply more.</p><p>More money may come with more travel.</p><p>More responsibility may come with less time.</p><p>More prestige may come with more stress.</p><p>More opportunity may require moving away from people you care about.</p><p>Every opportunity has a cost.</p><p>The problem is that the benefits usually arrive in a job offer.</p><p>The costs rarely do.</p><h2>Every Yes Is Also a No</h2><p>One of the most useful ways to think about a career decision is to remember that every yes is also a no.</p><p>If you say yes to a role requiring constant travel, you may be saying no to evenings at home.</p><p>If you say yes to a two hour commute, you are saying no to hundreds of hours each year that could have been spent somewhere else.</p><p>If you say yes to a position requiring constant availability, you may be saying no to being mentally present when you are with your family.</p><p>If you say yes to maximizing income, you may be saying no to something that gives you greater purpose.</p><p>None of those choices are inherently wrong.</p><p>That is the point.</p><p>The right answer depends on what you value.</p><p>Someone may love travel.</p><p>Someone else may hate it.</p><p>Someone may be in a season where maximizing income is incredibly important.</p><p>Someone else may have enough and value time more.</p><p>Someone may want to build the largest company possible.</p><p>Someone else may want a smaller business that gives them freedom.</p><p>Neither path is automatically superior.</p><p>The mistake is allowing someone else&#8217;s definition of success to make the decision for you.</p><h2>You Need to Know What You Are Optimizing For</h2><p>Most people optimize their career without ever consciously deciding what they are optimizing for.</p><p>Money?</p><p>Freedom?</p><p>Purpose?</p><p>Challenge?</p><p>Security?</p><p>Family?</p><p>Influence?</p><p>Learning?</p><p>Flexibility?</p><p>Status?</p><p>Impact?</p><p>There is nothing wrong with any of those answers.</p><p>But you should know yours.</p><p>Because different goals produce different decisions.</p><p>If your primary goal is maximizing income for the next five years, you may make a very different decision than someone whose priority is being home every night.</p><p>If your goal is learning as much as possible, you may accept a role that is harder and pays less.</p><p>If your goal is autonomy, you may leave a prestigious organization for something smaller.</p><p>If your goal is stability, you may choose the opposite.</p><p>The problem begins when you tell yourself you value one thing but repeatedly make decisions based on another.</p><p>You say family is the priority, but every career decision maximizes income.</p><p>You say freedom matters, but you keep accepting obligations that eliminate it.</p><p>You say you want meaningful work, but prestige keeps determining your choices.</p><p>Eventually your calendar reveals what your words were trying to hide.</p><h2>Do Not Run From Hard</h2><p>There is another side to this.</p><p>&#8220;Building the life you want&#8221; should not become an excuse to avoid difficult things.</p><p>Sometimes the better career decision is harder.</p><p>Sometimes staying is harder than leaving.</p><p>Sometimes leaving is harder than staying.</p><p>Sometimes the job you are frustrated with is actually forcing you to develop skills you desperately need.</p><p>Sometimes the new opportunity is genuinely better.</p><p>Sometimes it just looks attractive because your current situation is uncomfortable.</p><p>That distinction matters.</p><p>I have seen people want to change jobs when what they really wanted was to escape expectations.</p><p>They were frustrated with accountability.</p><p>Frustrated with feedback.</p><p>Frustrated because growth was uncomfortable.</p><p>A new employer can change your environment.</p><p>It cannot permanently protect you from the parts of yourself you still need to develop.</p><p>If the problem follows you everywhere, eventually you have to consider that the problem may not be everywhere.</p><p>Career decisions should move you toward something.</p><p>Not simply away from something uncomfortable.</p><h2>Think Beyond the Next Two Years</h2><p>Another mistake is making long term decisions based entirely on short term benefits.</p><p>A raise feels significant today.</p><p>What does the role teach you?</p><p>Who will you become working there?</p><p>What relationships will it allow you to maintain?</p><p>What habits will it create?</p><p>What doors does it actually open?</p><p>What does success in that role require from you?</p><p>And perhaps most importantly:</p><p>If everything goes perfectly, where does this path eventually lead?</p><p>People spend years climbing ladders before stopping to ask whether they want what is at the top.</p><p>Do not wait until you arrive.</p><p>Look ahead.</p><p>Imagine the person who succeeds wildly on the path you are considering.</p><p>Do you want their life?</p><p>Not their salary.</p><p>Not their title.</p><p>Their life.</p><p>Their schedule.</p><p>Their responsibilities.</p><p>Their stress.</p><p>Their relationships.</p><p>Their obligations.</p><p>Their freedom.</p><p>That is a much better picture of what you are choosing.</p><h2>There Are Seasons</h2><p>Your answer can also change.</p><p>Life has seasons.</p><p>There may be a season when you should work incredibly hard and take enormous professional risks.</p><p>There may be a season when being available for your children matters more.</p><p>There may be a season when income needs to be the priority.</p><p>There may be a season when learning needs to be the priority.</p><p>There may be a season when stability matters.</p><p>There may be a season when you should blow everything up and start something new.</p><p>That is why copying someone else&#8217;s career path rarely works.</p><p>You are not living their life.</p><p>You have different responsibilities.</p><p>Different relationships.</p><p>Different goals.</p><p>Different risk tolerance.</p><p>Different strengths.</p><p>Different obligations.</p><p>Different dreams.</p><p>The right decision is not universal.</p><p>It is contextual.</p><h2>Define Success Before the World Defines It for You</h2><p>I think this is ultimately the issue.</p><p>If you do not define success yourself, the world will happily define it for you.</p><p>And the world&#8217;s definition is usually pretty predictable.</p><p>Make more.</p><p>Own more.</p><p>Achieve more.</p><p>Become more important.</p><p>Keep climbing.</p><p>There is nothing wrong with achievement.</p><p>I am incredibly ambitious.</p><p>I believe in growth.</p><p>I believe in working hard.</p><p>I believe in pursuing difficult goals.</p><p>But ambition needs direction.</p><p>Otherwise you can become incredibly successful at building a life you never wanted.</p><p>That would be a terrible trade.</p><p>So chase the opportunity.</p><p>Take the promotion.</p><p>Build the company.</p><p>Earn the money.</p><p>Do ambitious things.</p><p>But understand the price.</p><p>Understand what you are optimizing for.</p><p>Understand what the opportunity asks you to give up.</p><p>And make sure the career you are building fits inside the life you actually want to live.</p><p>Because someday the title disappears.</p><p>The career ends.</p><p>Someone else gets the office.</p><p>Someone else gets the responsibility.</p><p>Someone else takes your place.</p><p>What remains is the life you built around it.</p><p>Make sure that part was successful too.</p>]]></content:encoded></item><item><title><![CDATA[Do You Want to Lead, or Do You Want the Rewards of Leadership?]]></title><description><![CDATA[Leadership becomes much clearer when you separate the desire to serve from the desire to be recognized]]></description><link>https://www.braeth.com/p/do-you-want-to-lead-or-do-you-want</link><guid isPermaLink="false">https://www.braeth.com/p/do-you-want-to-lead-or-do-you-want</guid><dc:creator><![CDATA[Brent Raeth]]></dc:creator><pubDate>Fri, 21 Aug 2026 12:10:54 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!DD8I!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Febf3daba-68b0-490c-984b-5930771a0b39_1536x1024.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="image-gallery-embed" data-attrs="{&quot;gallery&quot;:{&quot;images&quot;:[{&quot;type&quot;:&quot;image/png&quot;,&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/ebf3daba-68b0-490c-984b-5930771a0b39_1536x1024.png&quot;}],&quot;caption&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;staticGalleryImage&quot;:{&quot;type&quot;:&quot;image/png&quot;,&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/ebf3daba-68b0-490c-984b-5930771a0b39_1536x1024.png&quot;}},&quot;isEditorNode&quot;:true}"></div><p>A lot of people want to be leaders.</p><p>At least they think they do.</p><p>They want the title.</p><p>They want the promotion.</p><p>They want the salary.</p><p>They want the authority.</p><p>They want to be included in the important meetings.</p><p>They want people to listen when they speak.</p><p>They want influence.</p><p>They want recognition.</p><p>They want the freedom that seems to come with being in charge.</p><p>There is nothing inherently wrong with wanting any of those things.</p><p>But none of them are leadership.</p><p>They are potential rewards of leadership.</p><p>And I think we make a serious mistake when we confuse the two.</p><p>Because when the rewards are what attracted you to leadership in the first place, the responsibilities of leadership can become very disappointing.</p><h2>Leadership Looks Different From the Other Side</h2><p>From a distance, leadership can look appealing.</p><p>You see someone making decisions.</p><p>You see them directing a team.</p><p>You see the title on their email signature.</p><p>You see them sitting at the table.</p><p>You see the recognition they receive.</p><p>What you often do not see is everything attached to it.</p><p>You do not see the difficult conversation they had before work.</p><p>You do not see them lying awake thinking about a decision that affects someone&#8217;s livelihood.</p><p>You do not see the criticism.</p><p>You do not see the responsibility they carry when somebody else makes a mistake.</p><p>You do not see them taking the call when something goes wrong.</p><p>You do not see them putting their own frustration aside because the team needs stability.</p><p>You do not see them giving credit away when things go right and accepting responsibility when they do not.</p><p>You do not see the times when everyone else gets to complain and the leader still has to solve the problem.</p><p>That is leadership too.</p><p>In many ways, that is the bigger part of it.</p><h2>Authority Is Not the Same as Leadership</h2><p>One of the easiest mistakes to make is believing leadership means getting more control.</p><p>Sometimes leadership actually means having less freedom.</p><p>You become responsible for more people.</p><p>More customers.</p><p>More outcomes.</p><p>More decisions.</p><p>More consequences.</p><p>The higher you go, the more your decisions affect people who may never know you made them.</p><p>You cannot simply react based on how you feel anymore.</p><p>You have to think about the team.</p><p>You have to think about the organization.</p><p>You have to think about what happens tomorrow, next month, and next year.</p><p>You may have more authority, but that authority comes attached to responsibility.</p><p>If you want the authority without the responsibility, you do not want leadership.</p><p>You want power.</p><p>Those are not the same thing.</p><h2>Leadership Is Service</h2><p>I have increasingly come to believe that one of the best tests of someone&#8217;s leadership motivation is very simple.</p><p>Do they want to serve?</p><p>Not in the superficial sense.</p><p>Not in the way people sometimes use the word because it sounds good in a leadership book.</p><p>Actually serve.</p><p>Are you willing to help someone else succeed even when you receive no recognition for it?</p><p>Are you willing to have an uncomfortable conversation because avoiding it would hurt the person or the team?</p><p>Are you willing to make a decision that may make someone angry with you?</p><p>Are you willing to teach someone everything you know even if it eventually makes you less necessary?</p><p>Are you willing to take responsibility for an outcome you did not personally cause?</p><p>Are you willing to be misunderstood?</p><p>Are you willing to give someone else credit?</p><p>Are you willing to put the needs of the organization ahead of your ego?</p><p>That is where leadership starts getting real.</p><h2>The Promotion Does Not Change Who You Are</h2><p>A title does not magically turn someone into a leader.</p><p>It usually magnifies what was already there.</p><p>If you avoided accountability before the promotion, you will probably avoid it afterward.</p><p>If you blamed other people before the promotion, you will probably blame them afterward.</p><p>If you hoarded information before the promotion, you will probably hoard more afterward.</p><p>If you cared deeply about developing other people before the promotion, you will probably do more of it afterward.</p><p>Leadership positions reveal people.</p><p>That is why I pay so much attention to how someone behaves before they have authority.</p><p>Do they take ownership when nobody is forcing them to?</p><p>Do they help teammates?</p><p>Do they solve problems?</p><p>Do they make the people around them better?</p><p>Do they accept feedback?</p><p>Do they take responsibility?</p><p>Do they care about the outcome or only their part of it?</p><p>Those behaviors tell me much more about someone&#8217;s leadership potential than whether they tell me they want to be a leader.</p><h2>Sometimes the Best Leaders Are Reluctant</h2><p>Some of the best leaders I have known did not chase leadership because they wanted status.</p><p>They accepted leadership because something needed to be done.</p><p>They saw a problem.</p><p>They saw people who needed help.</p><p>They saw an opportunity to make things better.</p><p>They stepped forward.</p><p>That motivation matters.</p><p>It does not mean leaders should not be ambitious.</p><p>I believe ambition can be incredibly healthy.</p><p>I want people who want to grow.</p><p>I want people who want greater responsibility.</p><p>I want people who want to earn more.</p><p>I want people who want to accomplish difficult things.</p><p>But ambition needs to be connected to contribution.</p><p>The question should not simply be:</p><p>&#8220;What do I get if I move up?&#8221;</p><p>It should also be:</p><p>&#8220;What will be expected from me if I do?&#8221;</p><h2>Leadership Usually Means More Hard Things</h2><p>This is the part I think people underestimate.</p><p>The reward for proving you can handle responsibility is usually more responsibility.</p><p>You solve harder problems.</p><p>You have harder conversations.</p><p>You make decisions with less information.</p><p>You become responsible for situations you cannot completely control.</p><p>You work through competing interests where nobody gets exactly what they want.</p><p>You become responsible for developing people who may resist being developed.</p><p>You have to tell people things they do not want to hear.</p><p>You have to remain steady while everyone else is emotional.</p><p>Sometimes you have to make the decision nobody else wants to make.</p><p>If that sounds terrible to you, leadership may not be what you actually want.</p><p>And that is okay.</p><p>There are incredibly valuable people who have no desire to lead a team.</p><p>Leadership should not be the only path to professional success.</p><p>We should stop pretending everyone needs to become a manager to prove they are growing.</p><p>Some people should become exceptional technicians.</p><p>Exceptional creators.</p><p>Exceptional salespeople.</p><p>Exceptional engineers.</p><p>Exceptional craftspeople.</p><p>Exceptional problem solvers.</p><p>There is dignity and tremendous value in becoming excellent at something without becoming responsible for managing other people.</p><h2>Ask Yourself a Better Question</h2><p>Instead of asking:</p><p>&#8220;Do I want to be a leader?&#8221;</p><p>Ask:</p><p>&#8220;Do I want to accept responsibility for other people&#8217;s success?&#8221;</p><p>That question changes things.</p><p>Do you want to coach someone who is struggling?</p><p>Do you want to hold someone accountable when they are not performing?</p><p>Do you want to make decisions that affect people you care about?</p><p>Do you want to carry the consequences when your team misses?</p><p>Do you want to spend your time developing people instead of simply doing the work yourself?</p><p>Do you want to serve something larger than your own advancement?</p><p>If the answer is yes, you may be ready to lead.</p><p>If what excites you most is the title, authority, money, or recognition, you may simply want the rewards.</p><p>And the distinction matters.</p><p>Because eventually the excitement of the promotion wears off.</p><p>The new title becomes normal.</p><p>The salary becomes your salary.</p><p>The recognition fades.</p><p>Then all that remains is the responsibility.</p><p>That is when you find out whether you actually wanted to lead.</p>]]></content:encoded></item><item><title><![CDATA[Leadership Is Not Rescue]]></title><description><![CDATA[The difference between helping someone grow and protecting them from the very things that could make them stronger]]></description><link>https://www.braeth.com/p/leadership-is-not-rescue</link><guid isPermaLink="false">https://www.braeth.com/p/leadership-is-not-rescue</guid><dc:creator><![CDATA[Brent Raeth]]></dc:creator><pubDate>Fri, 21 Aug 2026 12:01:10 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!ge2Q!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd9ae29ff-f6d8-4de3-99b3-0dd47080fda9_1672x941.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!ge2Q!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd9ae29ff-f6d8-4de3-99b3-0dd47080fda9_1672x941.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!ge2Q!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd9ae29ff-f6d8-4de3-99b3-0dd47080fda9_1672x941.png 424w, https://substackcdn.com/image/fetch/$s_!ge2Q!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd9ae29ff-f6d8-4de3-99b3-0dd47080fda9_1672x941.png 848w, https://substackcdn.com/image/fetch/$s_!ge2Q!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd9ae29ff-f6d8-4de3-99b3-0dd47080fda9_1672x941.png 1272w, https://substackcdn.com/image/fetch/$s_!ge2Q!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd9ae29ff-f6d8-4de3-99b3-0dd47080fda9_1672x941.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!ge2Q!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd9ae29ff-f6d8-4de3-99b3-0dd47080fda9_1672x941.png" width="1456" height="819" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/d9ae29ff-f6d8-4de3-99b3-0dd47080fda9_1672x941.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:819,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:2254336,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.braeth.com/i/211551651?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd9ae29ff-f6d8-4de3-99b3-0dd47080fda9_1672x941.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!ge2Q!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd9ae29ff-f6d8-4de3-99b3-0dd47080fda9_1672x941.png 424w, https://substackcdn.com/image/fetch/$s_!ge2Q!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd9ae29ff-f6d8-4de3-99b3-0dd47080fda9_1672x941.png 848w, https://substackcdn.com/image/fetch/$s_!ge2Q!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd9ae29ff-f6d8-4de3-99b3-0dd47080fda9_1672x941.png 1272w, https://substackcdn.com/image/fetch/$s_!ge2Q!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd9ae29ff-f6d8-4de3-99b3-0dd47080fda9_1672x941.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>One of the hardest lessons I have learned as a leader is that helping someone is not always the same thing as making things easier for them.</p><p>In fact, sometimes making things easier is the exact opposite of helping.</p><p>When you care about people, your instinct is often to step in.</p><p>You see someone struggling with a decision, so you help make it.</p><p>You see someone &#8230;</p>
      <p>
          <a href="https://www.braeth.com/p/leadership-is-not-rescue">
              Read more
          </a>
      </p>
   ]]></content:encoded></item><item><title><![CDATA[Potential and Readiness Are Not the Same Thing]]></title><description><![CDATA[Believing someone can become something does not mean pretending they are already there.]]></description><link>https://www.braeth.com/p/potential-and-readiness-are-not-the</link><guid isPermaLink="false">https://www.braeth.com/p/potential-and-readiness-are-not-the</guid><dc:creator><![CDATA[Brent Raeth]]></dc:creator><pubDate>Wed, 19 Aug 2026 14:50:23 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!GqL5!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe51e584d-9208-4284-a23f-6f911407b61d_1672x941.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!GqL5!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe51e584d-9208-4284-a23f-6f911407b61d_1672x941.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!GqL5!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe51e584d-9208-4284-a23f-6f911407b61d_1672x941.png 424w, https://substackcdn.com/image/fetch/$s_!GqL5!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe51e584d-9208-4284-a23f-6f911407b61d_1672x941.png 848w, https://substackcdn.com/image/fetch/$s_!GqL5!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe51e584d-9208-4284-a23f-6f911407b61d_1672x941.png 1272w, https://substackcdn.com/image/fetch/$s_!GqL5!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe51e584d-9208-4284-a23f-6f911407b61d_1672x941.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!GqL5!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe51e584d-9208-4284-a23f-6f911407b61d_1672x941.png" width="1456" height="819" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/e51e584d-9208-4284-a23f-6f911407b61d_1672x941.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:819,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:2189871,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.braeth.com/i/211556113?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe51e584d-9208-4284-a23f-6f911407b61d_1672x941.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!GqL5!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe51e584d-9208-4284-a23f-6f911407b61d_1672x941.png 424w, https://substackcdn.com/image/fetch/$s_!GqL5!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe51e584d-9208-4284-a23f-6f911407b61d_1672x941.png 848w, https://substackcdn.com/image/fetch/$s_!GqL5!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe51e584d-9208-4284-a23f-6f911407b61d_1672x941.png 1272w, https://substackcdn.com/image/fetch/$s_!GqL5!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe51e584d-9208-4284-a23f-6f911407b61d_1672x941.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>One of the most difficult things you can tell someone you believe in is:</p><p>&#8220;You&#8217;re not ready yet.&#8221;</p><p>Those words can feel discouraging.</p><p>They can sound like rejection.</p><p>They can be interpreted as a lack of confidence.</p><p>That is probably why so many leaders avoid saying them.</p><p>Instead, we soften the message.</p><p>We promote too early.</p><p>We lower expectations.</p><p>We tell someone they are doing great when they are not.</p><p>We confuse encouragement with affirmation.</p><p>We believe that if we really care about someone, we should constantly reinforce how capable they are.</p><p>I disagree.</p><p>Sometimes believing in someone means having enough respect for them to tell them the truth.</p><p>There is an enormous difference between potential and readiness.</p><p>And confusing the two can hurt the very person we are trying to help.</p><h2>Potential Is About What Could Be</h2><p>Potential is exciting.</p><p>You can see glimpses of what someone might become.</p><p>Maybe they are extremely intelligent.</p><p>Maybe they communicate well.</p><p>Maybe they understand people.</p><p>Maybe they have technical ability.</p><p>Maybe they are naturally confident.</p><p>Maybe they see solutions other people miss.</p><p>Maybe they have incredible work ethic.</p><p>You look at those traits and think:</p><p>They could be really good.</p><p>That is potential.</p><p>But potential is possibility.</p><p>Readiness is evidence.</p><p>Readiness means someone has developed enough judgment, skill, discipline, consistency, and experience to carry the responsibility that comes next.</p><p>Those things do not automatically appear because someone is talented.</p><p>They have to be built.</p><h2>Talent Can Hide Weaknesses for a Long Time</h2><p>Talented people can sometimes move through life without developing certain habits because their natural abilities compensate for them.</p><p>The incredibly intelligent person may get away with poor preparation.</p><p>The charismatic person may get away with weak follow through.</p><p>The technically gifted person may get away with poor communication.</p><p>The confident person may get away with failing to ask questions.</p><p>The high performer may get away with being a poor teammate.</p><p>Eventually the responsibility gets bigger.</p><p>The problems become more complicated.</p><p>The margin for error gets smaller.</p><p>And the habits that were never developed suddenly matter.</p><p>That does not mean the person lacked potential.</p><p>It means potential alone was never enough.</p><h2>Readiness Shows Up in Behavior</h2><p>When I think about whether someone is ready for greater responsibility, I care much less about what they say they want and much more about what they consistently do.</p><p>How do they respond when something goes wrong?</p><p>Do they look for someone to blame, or do they start solving the problem?</p><p>How do they respond to feedback?</p><p>Do they become defensive, or do they become curious?</p><p>Do they prepare?</p><p>Do they follow through?</p><p>Do they communicate before a small issue becomes a large one?</p><p>Can they make decisions without needing constant reassurance?</p><p>Do they take ownership when nobody is watching?</p><p>Can people trust what they say?</p><p>Do they understand that leadership means responsibility, not simply authority?</p><p>Those are signs of readiness.</p><p>The difficult part is that none of them are particularly glamorous.</p><p>Readiness is usually built through hundreds of small choices that nobody celebrates.</p><p>Showing up prepared.</p><p>Keeping your word.</p><p>Asking the uncomfortable question.</p><p>Admitting you were wrong.</p><p>Doing the follow up.</p><p>Learning something you did not know.</p><p>Owning the mistake.</p><p>Having the difficult conversation.</p><p>Finishing what you started.</p><p>That is how readiness is built.</p><h2>Promoting Too Early Can Be Cruel</h2><p>Organizations sometimes promote people because they are afraid of losing them.</p><p>The employee wants advancement.</p><p>The leader sees potential.</p><p>There is pressure to provide the next opportunity.</p><p>So we convince ourselves they are ready.</p><p>Then we put them into a role where their weaknesses become painfully visible.</p><p>Now the person who was succeeding is struggling.</p><p>Their confidence gets damaged.</p><p>Their teammates lose trust.</p><p>Their leader becomes frustrated.</p><p>The organization starts questioning whether the promotion was a mistake.</p><p>Sometimes it was.</p><p>But sometimes the person was not the mistake.</p><p>The timing was.</p><p>There is a huge difference.</p><p>Someone can be absolutely capable of becoming a great leader and still not be ready to lead today.</p><p>Someone can become an excellent technician and still not be ready for the next technical level.</p><p>Someone can eventually run a business and still need years of development first.</p><p>&#8220;Not yet&#8221; is not the same thing as &#8220;never.&#8221;</p><p>Good leaders have to be willing to say that.</p><h2>Development Needs Friction</h2><p>There is another mistake we make when we see potential.</p><p>We try to protect it.</p><p>We do not want the person to become discouraged.</p><p>So we remove friction.</p><p>We soften expectations.</p><p>We avoid criticism.</p><p>We solve problems for them.</p><p>We reassure them every time they struggle.</p><p>But potential needs resistance.</p><p>People develop by carrying weight.</p><p>Give them a harder problem.</p><p>Let them lead the meeting.</p><p>Make them prepare the presentation.</p><p>Put them in front of the customer.</p><p>Give them ownership of the project.</p><p>Let them make a decision.</p><p>Watch what happens.</p><p>Then coach them.</p><p>Not everything should be a test, but real responsibility reveals things that conversation cannot.</p><p>You discover where someone is strong.</p><p>You discover where confidence exceeds competence.</p><p>You discover where they hesitate.</p><p>You discover whether they prepare.</p><p>You discover whether they ask for help appropriately.</p><p>You discover how they handle pressure.</p><p>Most importantly, they discover those things about themselves.</p><h2>Encouragement Should Be Honest</h2><p>I believe strongly in encouraging people.</p><p>But encouragement should not require dishonesty.</p><p>Sometimes encouragement sounds like:</p><p>&#8220;You absolutely have the ability to do this, but you have work to do first.&#8221;</p><p>Sometimes it sounds like:</p><p>&#8220;I believe you can become a great leader, but there are habits you need to build.&#8221;</p><p>Sometimes it sounds like:</p><p>&#8220;You are incredibly talented, but talent is not the issue right now.&#8221;</p><p>Sometimes it sounds like:</p><p>&#8220;I think you can get there. I do not think you are there yet.&#8221;</p><p>That is not tearing someone down.</p><p>That is giving them a path.</p><p>Then the leader has another responsibility.</p><p>Explain what &#8220;ready&#8221; looks like.</p><p>What skills need to improve?</p><p>What behaviors need to become consistent?</p><p>What experiences are missing?</p><p>What responsibilities can they begin carrying today?</p><p>How will progress be measured?</p><p>&#8220;You&#8217;re not ready&#8221; without guidance becomes judgment.</p><p>&#8220;You&#8217;re not ready yet, and here is how we are going to get you there&#8221; becomes development.</p><h2>Sometimes Readiness Means Waiting</h2><p>We live in a culture that increasingly treats waiting as failure.</p><p>Everyone wants the next thing.</p><p>The next promotion.</p><p>The next raise.</p><p>The next opportunity.</p><p>The next title.</p><p>The next accomplishment.</p><p>But there are seasons when the most productive thing you can do is become excellent where you are.</p><p>Learn everything you can.</p><p>Build habits.</p><p>Develop judgment.</p><p>Make mistakes while the stakes are smaller.</p><p>Watch people who are better than you.</p><p>Take on responsibilities before you receive the title.</p><p>Become so capable that the next opportunity becomes the natural result of who you have become.</p><p>There is nothing wrong with wanting more.</p><p>But wanting more does not mean you are ready for more.</p><h2>The Goal Is Not to Get There Fast</h2><p>I think we focus too much on speed.</p><p>How quickly can someone advance?</p><p>How quickly can they reach leadership?</p><p>How quickly can they increase their income?</p><p>How quickly can they get the title?</p><p>I would rather ask a different question.</p><p>When they arrive, will they be able to carry it?</p><p>Because getting the opportunity is only the beginning.</p><p>Then you have to perform.</p><p>Then people depend on you.</p><p>Then the consequences become real.</p><p>Potential may get someone&#8217;s attention.</p><p>Potential may open the door.</p><p>Potential may make someone willing to invest in you.</p><p>But eventually potential has to become capability.</p><p>That happens through work.</p><p>Through repetition.</p><p>Through mistakes.</p><p>Through feedback.</p><p>Through humility.</p><p>Through responsibility.</p><p>Through time.</p><p>So when someone you believe in is not ready, do not lie to them.</p><p>Believe in the person they can become.</p><p>Then respect them enough to tell them what still stands between who they are today and who they want to be tomorrow.</p><p>That is not a lack of faith in their potential.</p><p>That is how you help them fulfill it.</p>]]></content:encoded></item><item><title><![CDATA[Courage Is Becoming a Competitive Advantage]]></title><description><![CDATA[We have built so much fear into the way we work that simply being willing to face something difficult is starting to look extraordinary.]]></description><link>https://www.braeth.com/p/courage-is-becoming-a-competitive</link><guid isPermaLink="false">https://www.braeth.com/p/courage-is-becoming-a-competitive</guid><dc:creator><![CDATA[Brent Raeth]]></dc:creator><pubDate>Tue, 18 Aug 2026 11:27:07 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!klsp!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fab0470f0-4d97-45c9-86b0-dbd942fe2b88_1672x941.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!klsp!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fab0470f0-4d97-45c9-86b0-dbd942fe2b88_1672x941.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!klsp!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fab0470f0-4d97-45c9-86b0-dbd942fe2b88_1672x941.png 424w, https://substackcdn.com/image/fetch/$s_!klsp!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fab0470f0-4d97-45c9-86b0-dbd942fe2b88_1672x941.png 848w, https://substackcdn.com/image/fetch/$s_!klsp!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fab0470f0-4d97-45c9-86b0-dbd942fe2b88_1672x941.png 1272w, https://substackcdn.com/image/fetch/$s_!klsp!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fab0470f0-4d97-45c9-86b0-dbd942fe2b88_1672x941.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!klsp!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fab0470f0-4d97-45c9-86b0-dbd942fe2b88_1672x941.png" width="1456" height="819" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/ab0470f0-4d97-45c9-86b0-dbd942fe2b88_1672x941.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:819,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:2227359,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.braeth.com/i/211550129?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fab0470f0-4d97-45c9-86b0-dbd942fe2b88_1672x941.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!klsp!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fab0470f0-4d97-45c9-86b0-dbd942fe2b88_1672x941.png 424w, https://substackcdn.com/image/fetch/$s_!klsp!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fab0470f0-4d97-45c9-86b0-dbd942fe2b88_1672x941.png 848w, https://substackcdn.com/image/fetch/$s_!klsp!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fab0470f0-4d97-45c9-86b0-dbd942fe2b88_1672x941.png 1272w, https://substackcdn.com/image/fetch/$s_!klsp!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fab0470f0-4d97-45c9-86b0-dbd942fe2b88_1672x941.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Kara and I spent the evening at the Silver Lake Sand Dunes recently.</p><p>We parked at the state park and walked up and across the dunes all the way to Lake Michigan. By the time we made the trip there and back, we had covered about 2.4 miles.</p><p>Walking through sand for that distance is not easy.</p><p>There were steep climbs, loose footing, tired legs, and plenty of moments when the next dune looked taller than the last one. But eventually we made it to the lake.</p><p>We stood there looking out over Lake Michigan as the sun dropped toward the horizon.</p><p>And I had a thought.</p><p>What would it have been like to stand at the edge of what you knew, get into a boat, and leave without really knowing what was on the other side?</p><p>No satellite imagery.</p><p>No GPS.</p><p>No weather app.</p><p>No map showing you exactly where you were going.</p><p>No guarantee that you would find what you hoped to find.</p><p>Maybe no guarantee that you would ever come home.</p><p>I thought about the early explorers who crossed oceans into largely unknown territory. I thought about Lewis and Clark leaving St. Louis and heading west across a continent that, from their perspective, contained enormous stretches of uncertainty.</p><p>The amount of courage and self confidence required to do something like that is almost difficult to comprehend today.</p><p>They did not know exactly what they would encounter.</p><p>They knew there would be danger.</p><p>They knew there would be hardship.</p><p>They knew they could fail.</p><p>And they went anyway.</p><p>Standing on the shore of Lake Michigan, I found myself wondering whether we are slowly losing some of that spirit.</p><p>Not because we need everyone to become an explorer or cross an ocean into the unknown.</p><p>But because that willingness to face uncertainty, hardship, risk, and discomfort seems to be disappearing from everyday life.</p><p>We have built so much fear into the way we live and work that simply being willing to face something difficult is starting to look extraordinary.</p><p>I have been thinking a lot about courage lately.</p><p>Not the dramatic kind.</p><p>I mean ordinary courage.</p><p>The courage to make a decision when you do not have every answer.</p><p>The courage to tell someone the truth when you know they may not want to hear it.</p><p>The courage to try something that might fail.</p><p>The courage to take responsibility when the outcome is uncertain.</p><p>The courage to have the conversation everyone else keeps avoiding.</p><p>The courage to say, &#8220;I do not know, but I will figure it out.&#8221;</p><p>I am increasingly convinced that this kind of courage is disappearing from our workplaces and teams.</p><p>I think part of the reason is that, as a society, we have woven fear into almost everything we do.</p><h2>We Have Become Obsessed With Avoiding Risk</h2><p>Somewhere along the way, we began treating risk as though it were always a problem to be eliminated.</p><p>We created policies to protect ourselves. Processes to protect ourselves. Committees to protect ourselves. Layers of approval to protect ourselves. Documentation to protect ourselves. Rules designed not necessarily to produce the best outcome, but to make sure nobody can be blamed if the outcome is bad.</p><p>Some of those things are necessary.</p><p>Good process matters.</p><p>Thoughtful risk management matters.</p><p>Accountability matters.</p><p>But there is a point where risk management becomes fear management, and fear management eventually becomes paralysis.</p><p>You can see it everywhere.</p><p>People wait for permission.</p><p>They ask for another meeting.</p><p>They copy more people on the email.</p><p>They avoid making a recommendation.</p><p>They push decisions upward.</p><p>They identify problems without taking ownership of solving them.</p><p>Sometimes we spend more time making sure we cannot be blamed for a problem than we spend actually fixing the problem.</p><p>We have become exceptionally skilled at protecting ourselves from failure.</p><p>Unfortunately, we have also become pretty good at protecting ourselves from progress.</p><h2>Hard Problems Require People Willing to Be Uncomfortable</h2><p>Hard problems do not come with certainty.</p><p>If the biggest problems inside an organization were easy, someone probably would have solved them already.</p><p>Hard problems are messy.</p><p>The information is incomplete.</p><p>There are competing priorities.</p><p>Somebody is going to disagree.</p><p>There may not be a perfect answer.</p><p>You may make the wrong decision.</p><p>You may disappoint someone.</p><p>You may have to change direction later.</p><p>That is exactly why courage matters.</p><p>Solving difficult problems requires a willingness to operate without certainty.</p><p>It requires people who can look at an uncomfortable situation and move toward it instead of away from it.</p><p>That does not mean being reckless.</p><p>Courage and recklessness are very different things.</p><p>Recklessness ignores consequences.</p><p>Courage understands the consequences and acts anyway because doing nothing has consequences too.</p><p>The explorers I thought about while standing on the shore of Lake Michigan were not courageous because they believed nothing bad could happen.</p><p>They were courageous because they knew something bad could happen and still believed the journey was worth taking.</p><p>That distinction matters.</p><h2>Fear Disguises Itself as Responsibility</h2><p>One of the most dangerous things about fear in the workplace is that it rarely sounds like fear.</p><p>It sounds responsible.</p><p>&#8220;We should probably get a little more information.&#8221;</p><p>&#8220;Maybe we should wait.&#8221;</p><p>&#8220;I just want to make sure everyone is comfortable.&#8221;</p><p>&#8220;We should probably run this past a few more people.&#8221;</p><p>&#8220;What if this does not work?&#8221;</p><p>&#8220;Has anyone else done this before?&#8221;</p><p>None of those questions are inherently wrong.</p><p>Sometimes waiting is wise.</p><p>Sometimes more information is necessary.</p><p>Sometimes collaboration absolutely improves a decision.</p><p>But we should be willing to ask ourselves a harder question.</p><p>Are we being thoughtful, or are we afraid?</p><p>Those two things can look remarkably similar from the outside.</p><p>One leads to better decisions.</p><p>The other gives us increasingly sophisticated excuses for avoiding them.</p><h2>We Are Teaching People That Discomfort Means Danger</h2><p>I think this problem extends far beyond the workplace.</p><p>We have increasingly built a culture that treats discomfort as something that should be eliminated.</p><p>Difficult feedback feels harmful.</p><p>Disagreement feels personal.</p><p>Failure feels unacceptable.</p><p>Stress feels like evidence that something has gone wrong.</p><p>Uncertainty feels irresponsible.</p><p>Yet much of human growth happens inside those experiences.</p><p>You cannot become resilient without experiencing difficulty.</p><p>You cannot become confident without doing things before you feel confident.</p><p>You cannot become a good decision maker without making decisions.</p><p>You cannot become comfortable with conflict by avoiding conflict.</p><p>You cannot learn how to recover from failure if failure is never permitted.</p><p>We seem to want resilient people while systematically removing many of the circumstances that create resilience.</p><p>That does not work.</p><p>There is something almost ironic about standing on top of a sand dune after a difficult climb.</p><p>The view feels better because the walk was hard.</p><p>The sunset was not more beautiful because we had worked to get there, but our experience of it certainly was.</p><p>The difficulty was not something separate from the experience.</p><p>It was part of the experience.</p><p>I think we forget that sometimes.</p><h2>Courage Is a Muscle</h2><p>Courage is not something you either have or you do not have.</p><p>I believe it is something you practice.</p><p>Every time you speak when remaining silent would be easier, you strengthen it.</p><p>Every time you accept responsibility for a difficult decision, you strengthen it.</p><p>Every time you attempt something without knowing exactly how it will turn out, you strengthen it.</p><p>Every time you receive criticism without immediately becoming defensive, you strengthen it.</p><p>Every time you admit you were wrong and change course, you strengthen it.</p><p>Every time you walk directly toward a difficult problem instead of hoping someone else handles it, you strengthen it.</p><p>The opposite is true too.</p><p>Every time fear makes the decision for you, fear becomes a little easier the next time.</p><p>Avoid enough difficult conversations and eventually every conversation feels difficult.</p><p>Avoid enough decisions and eventually every decision feels dangerous.</p><p>Avoid enough risk and eventually anything uncertain begins to feel irresponsible.</p><p>That is how organizations become timid.</p><p>Not all at once.</p><p>One avoided decision at a time.</p><h2>Leaders Have to Make Courage Safe</h2><p>Leaders have an enormous responsibility in this.</p><p>You cannot tell people to take initiative and then punish every imperfect outcome.</p><p>You cannot ask people to make decisions and then criticize them because they did not make the exact decision you would have made.</p><p>You cannot say you want innovation while demanding certainty before anything new is attempted.</p><p>People pay attention to what actually gets rewarded and what actually gets punished.</p><p>If thoughtful failure is punished more severely than passive inaction, people will quickly learn that doing nothing is safer.</p><p>That may protect careers.</p><p>It will not build great organizations.</p><p>The goal should never be to encourage careless failure.</p><p>The goal should be to create an environment where people can make thoughtful decisions, own the outcomes, learn from mistakes, and adjust.</p><p>I would much rather work with someone who makes a reasonable decision, gets it wrong, takes responsibility, learns from it, and becomes better than someone who spends three weeks avoiding the decision because they are terrified of being wrong.</p><p>One person is growing.</p><p>The other is hiding.</p><h2>The Courage to Tell the Truth</h2><p>There is another form of courage that may be even more important in our organizations.</p><p>The courage to tell the truth.</p><p>Organizations become dysfunctional when people stop saying what they actually think.</p><p>Someone knows the project is failing but says nothing.</p><p>Someone knows a teammate is struggling but avoids the conversation.</p><p>Someone knows a strategy is flawed but nods along in the meeting.</p><p>Someone disagrees with the leader but waits until the leader leaves the room before saying it.</p><p>Someone sees a problem developing but decides it would be safer not to get involved.</p><p>That silence is expensive.</p><p>Healthy teams need people willing to respectfully say, &#8220;I think we are wrong.&#8221;</p><p>They need someone willing to say, &#8220;I do not think this is working.&#8221;</p><p>&#8220;I made a mistake.&#8221;</p><p>&#8220;I need help.&#8221;</p><p>&#8220;We are avoiding the real issue.&#8221;</p><p>&#8220;That is not good enough.&#8221;</p><p>&#8220;We need to have a difficult conversation.&#8221;</p><p>Those sentences require courage.</p><p>They also solve problems.</p><h2>Courage Is Not the Absence of Fear</h2><p>I do not believe courageous people are fearless.</p><p>Most courageous people I know feel plenty of fear.</p><p>They simply refuse to let fear make every decision.</p><p>They feel nervous and speak anyway.</p><p>They feel uncertain and decide anyway.</p><p>They know they might fail and try anyway.</p><p>They know the conversation will be uncomfortable and have it anyway.</p><p>That is courage.</p><p>Fear asks, &#8220;What happens if this goes wrong?&#8221;</p><p>Courage asks that question too.</p><p>Then it asks another one.</p><p>&#8220;What happens if nobody does anything?&#8221;</p><p>That second question changes everything.</p><p>Because inaction is still a decision.</p><p>Avoidance still has consequences.</p><p>Silence still produces outcomes.</p><p>Doing nothing is not neutral.</p><h2>We Need More People Willing to Go First</h2><p>The world does not need more people pointing at difficult problems.</p><p>We have plenty of those.</p><p>We need people willing to move toward them.</p><p>People willing to ask the uncomfortable question.</p><p>People willing to make the first attempt.</p><p>People willing to own the decision.</p><p>People willing to be wrong publicly.</p><p>People willing to challenge conventional thinking.</p><p>People willing to say what needs to be said.</p><p>People willing to endure a little discomfort in pursuit of something better.</p><p>We need some of the spirit that caused people throughout history to look at the edge of what was known and wonder what might be beyond it.</p><p>Not because every risk is worth taking.</p><p>Not because every unknown should be explored.</p><p>But because progress has always required someone willing to go first.</p><p>That kind of courage has always mattered, but in a culture increasingly designed around safety, certainty, comfort, and blame avoidance, I believe it is becoming rare.</p><p>And anything valuable that becomes rare eventually becomes an advantage.</p><p>The courageous teammate will solve problems others avoid.</p><p>The courageous leader will make decisions others postpone.</p><p>The courageous organization will try things competitors are too afraid to attempt.</p><p>The courageous person will grow while everyone else waits to feel ready.</p><p>We are never going to remove fear from work, and I am not sure we should.</p><p>Fear tells us that something matters.</p><p>But fear cannot be allowed to become the architect of everything we build.</p><p>Some things are supposed to be difficult.</p><p>Some conversations are supposed to be uncomfortable.</p><p>Some decisions are supposed to carry risk.</p><p>Some problems are supposed to test us.</p><p>Our job is not to build a life or a workplace where nothing is hard.</p><p>Our job is to become the kind of people who can handle hard things.</p><p>To stand at the edge of what we know, look toward what we do not, and have enough courage to take the next step anyway.</p><p>That requires courage.</p>]]></content:encoded></item><item><title><![CDATA[The Real Cost of Negative Work Teammates]]></title><description><![CDATA[Some people do more than fail to contribute. They make the entire team less effective.]]></description><link>https://www.braeth.com/p/the-real-cost-of-negative-work-teammates</link><guid isPermaLink="false">https://www.braeth.com/p/the-real-cost-of-negative-work-teammates</guid><dc:creator><![CDATA[Brent Raeth]]></dc:creator><pubDate>Mon, 17 Aug 2026 10:24:48 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!3Wyv!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc56364fb-0237-403d-a249-cdfa95f1b0f1_1672x941.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!3Wyv!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc56364fb-0237-403d-a249-cdfa95f1b0f1_1672x941.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!3Wyv!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc56364fb-0237-403d-a249-cdfa95f1b0f1_1672x941.png 424w, https://substackcdn.com/image/fetch/$s_!3Wyv!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc56364fb-0237-403d-a249-cdfa95f1b0f1_1672x941.png 848w, https://substackcdn.com/image/fetch/$s_!3Wyv!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc56364fb-0237-403d-a249-cdfa95f1b0f1_1672x941.png 1272w, https://substackcdn.com/image/fetch/$s_!3Wyv!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc56364fb-0237-403d-a249-cdfa95f1b0f1_1672x941.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!3Wyv!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc56364fb-0237-403d-a249-cdfa95f1b0f1_1672x941.png" width="1456" height="819" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/c56364fb-0237-403d-a249-cdfa95f1b0f1_1672x941.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:819,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:1943222,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.braeth.com/i/208964919?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc56364fb-0237-403d-a249-cdfa95f1b0f1_1672x941.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!3Wyv!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc56364fb-0237-403d-a249-cdfa95f1b0f1_1672x941.png 424w, https://substackcdn.com/image/fetch/$s_!3Wyv!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc56364fb-0237-403d-a249-cdfa95f1b0f1_1672x941.png 848w, https://substackcdn.com/image/fetch/$s_!3Wyv!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc56364fb-0237-403d-a249-cdfa95f1b0f1_1672x941.png 1272w, https://substackcdn.com/image/fetch/$s_!3Wyv!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc56364fb-0237-403d-a249-cdfa95f1b0f1_1672x941.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>In the service, we called them negative work teammates.</p><p>You could put one of them on a detail with four other people, and the group would accomplish less than if only the original four had been assigned.</p><p>They did not simply fail to help.</p><p>Someone had to explain the assignment again. Someone had to watch what they were doing. Someone had to correct their mistakes, finish what they left undone, or stop working long enough to deal with the problems they created.</p><p>Their presence added a person but reduced the team&#8217;s capacity.</p><p>That is negative work.</p><p>The term may have come from the military, but the same people exist in every kind of organization. In the workplace, we often call them C players. They are employees who do not simply produce less than expected. Their performance creates additional work for everyone around them.</p><p>Their unfinished work becomes someone else&#8217;s responsibility. Their mistakes require someone else&#8217;s attention. Their missed commitments force someone else to explain, apologize, or recover. Their inconsistency causes leaders to create more meetings, controls, approvals, and processes just to make sure basic expectations are met.</p><p>What appears to be one person&#8217;s performance problem gradually becomes a team problem.</p><p>That is the real cost of a C player.</p><p>They are not simply doing less work.</p><p>They are creating negative work.</p><h2>Not Every Struggling Employee Creates Negative Work</h2><p>I want to be careful with this label.</p><p>A new employee is not a negative work teammate simply because they are still learning. Someone who lacks experience is not necessarily a C player. A good employee placed in the wrong role may struggle despite working hard and accepting responsibility.</p><p>People deserve time to learn.</p><p>They deserve coaching, clear expectations, honest feedback, and a genuine opportunity to improve. Someone going through a difficult season may need patience and support. Someone who does not understand the work may need better training. Someone who is poorly matched to a position may become highly valuable in a different role.</p><p>A true negative work teammate is different.</p><p>They understand what is expected but consistently fail to meet the standard. They require repeated reminders. They avoid responsibility when something goes wrong. They produce work that regularly needs to be corrected or completed by someone else. Most importantly, they show little sustained effort to change.</p><p>This is not always a talent problem.</p><p>More often, it is a pattern of inconsistency, poor ownership, weak judgment, excuse making, or an unwillingness to grow.</p><p>The distinction matters.</p><p>Someone who is learning may require more from the team today, but that investment should eventually create additional capacity. The person becomes more capable, more independent, and more valuable over time.</p><p>With a negative work teammate, the investment never seems to produce a return.</p><p>The same conversations continue. The same mistakes happen. The same people keep stepping in to rescue the work.</p><p>The team is not building someone.</p><p>It is carrying them.</p><h2>Every Teammate Should Increase the Team&#8217;s Capacity</h2><p>The purpose of adding someone to a team is not simply to increase the number of people assigned to the work.</p><p>It is to increase what the team is capable of accomplishing.</p><p>A good teammate takes responsibility off the shoulders of others. They learn, contribute, communicate, solve problems, and make the group stronger. Even when they need help, the effort invested in them moves the entire team forward.</p><p>A negative work teammate does the opposite.</p><p>They consume more capacity than they create.</p><p>If five capable people can complete an assignment in a day, adding a sixth person should make the work easier or faster. But when that sixth person requires constant direction, creates preventable mistakes, distracts others, or leaves work unfinished, the group may accomplish less than it would have without them.</p><p>That is why headcount can be misleading.</p><p>A leader may believe a department has six people available to perform the work. In reality, it may have four people doing the work, one person managing the problems, and one person creating them.</p><p>The organization appears fully staffed while the strongest employees feel constantly overwhelmed.</p><h2>The Management Tax</h2><p>Negative work teammates consume a disproportionate amount of leadership attention.</p><p>A leader explains the expectation.</p><p>Then the leader follows up.</p><p>Then the leader checks the work.</p><p>Then the leader discovers something was missed.</p><p>Then there is another conversation about what happened, why it happened, and what needs to change next time.</p><p>Eventually, the leader begins creating additional processes to prevent one person from failing.</p><p>More meetings are added. More approvals are required. More documentation is created. More people are copied on emails. Work that should move quickly becomes surrounded by controls.</p><p>The organization becomes more complicated because leadership is trying to manage around a performance problem.</p><p>Every hour spent repeatedly correcting the same employee is an hour not spent developing strong employees, serving customers, improving the business, or pursuing new opportunities.</p><p>This is the management tax created by a C player.</p><p>It is paid in time, attention, complexity, and lost focus.</p><p>Worse, leaders can become so accustomed to paying this tax that they stop recognizing it. The repeated conversations, extra reviews, and constant reminders simply become part of the normal workday.</p><p>But they are not normal.</p><p>They are negative work that has been absorbed into the organization.</p><h2>High Performers Pay the Difference</h2><p>Work does not disappear when someone fails to complete it.</p><p>Someone else carries it.</p><p>Usually, that person is one of the most dependable people on the team. Leaders naturally turn to the employee who has demonstrated that they can be trusted.</p><p>At first, the high performer helps because that is what good teammates do.</p><p>Then it happens again.</p><p>And again.</p><p>Eventually, being reliable becomes a punishment.</p><p>The best employees receive more work because another employee receives more patience. They fix mistakes, answer questions that should no longer need to be asked, and rescue commitments they did not make.</p><p>The negative work teammate does not personally absorb the full consequence of their performance.</p><p>The consequence is distributed across the team.</p><p>This creates one of the most damaging conditions inside an organization. The people doing the most begin to believe that performance does not matter.</p><p>They see responsibility rewarded with more responsibility, while poor performance is rewarded with lowered expectations.</p><p>Strong employees can tolerate a heavy workload. What they struggle to tolerate is unfairness.</p><p>If leadership allows that imbalance to continue, good employees eventually disengage or leave. When they do, the organization does not simply lose someone who completed tasks. It loses judgment, experience, relationships, momentum, and trust.</p><p>Leadership may believe it is protecting one employee.</p><p>In reality, it may be driving away the people it can least afford to lose.</p><h2>The Standard Becomes What Leadership Tolerates</h2><p>Leaders often believe the standard is what they communicate.</p><p>It is not.</p><p>The real standard is what they consistently tolerate.</p><p>If missed deadlines produce no meaningful consequence, then deadlines are optional.</p><p>If poor communication is repeatedly excused, then communication is not truly expected.</p><p>If someone can avoid responsibility while others are required to carry it, then accountability is only a word on the wall.</p><p>Every time leadership accepts performance below the stated expectation, the actual standard moves lower.</p><p>The rest of the team notices.</p><p>They may not say anything, but they are watching what receives attention, what gets ignored, and what behavior leadership is willing to defend.</p><p>Keeping a negative work teammate for too long does not affect only that employee. It teaches the entire organization what is acceptable.</p><p>Eventually, other employees begin adjusting their effort to match the standard leadership is actually enforcing.</p><p>That is how one person&#8217;s performance problem becomes part of the culture.</p><h2>Leadership Loses Credibility</h2><p>A persistent performance problem that everyone can see, but leadership refuses to address, damages trust.</p><p>Employees begin to question whether leaders are willing to make difficult decisions. They wonder whether relationships matter more than results, whether history matters more than current contribution, or whether leadership is simply avoiding an uncomfortable conversation.</p><p>This is especially harmful when leaders continue talking about accountability, excellence, ownership, or high standards.</p><p>People do not measure leadership by the words used in a meeting.</p><p>They measure leadership by what happens afterward.</p><p>When leadership refuses to address a known problem, every future conversation about accountability becomes less believable.</p><p>The leader may believe they are protecting one person.</p><p>The team sees a leader unwilling to protect the standard.</p><h2>Customers Eventually Feel It</h2><p>Internal performance problems rarely remain internal.</p><p>Customers experience the missed follow up, the preventable mistake, the delayed response, the inconsistent quality, or the commitment that was made but not fulfilled.</p><p>Other employees may work hard to protect the customer from the problem, but that protection requires time and energy. Eventually, something gets through.</p><p>Customers rarely know which employee caused the issue.</p><p>They simply know the company did not deliver.</p><p>That means the entire organization absorbs the reputational cost of one person&#8217;s repeated underperformance.</p><p>Trust takes time to build and very little time to damage.</p><p>A customer may forgive a mistake. What becomes much harder to forgive is a pattern of mistakes, excuses, and inconsistent execution.</p><h2>Negative Work Creates Organizational Complexity</h2><p>One of the least recognized costs of a C player is unnecessary complexity.</p><p>When a person cannot be trusted to follow a simple process, leaders often respond by making the process more detailed.</p><p>When communication is inconsistent, another meeting is added.</p><p>When deadlines are repeatedly missed, another tracking system is created.</p><p>When ownership is unclear, another approval is required.</p><p>Soon, the entire team is following a more complicated process because one person could not consistently follow the simple one.</p><p>The organization slows down.</p><p>Strong employees spend more time documenting what they are doing, reporting what they have already completed, and requesting permission to make decisions they were previously trusted to make.</p><p>The original performance problem may remain, but now everyone is less efficient.</p><p>Organizations often become unnecessarily complicated because leaders are trying to solve individual accountability problems with companywide processes.</p><p>One person creates the problem.</p><p>Everyone receives the process.</p><p>That is negative work on an organizational scale.</p><h2>The Greatest Cost Is What Never Happens</h2><p>Some of the greatest costs never appear in a report.</p><p>A project is not launched because the team is busy correcting existing work.</p><p>A process is not improved because leaders are consumed by daily follow up.</p><p>A promising employee is not developed because coaching time is being spent on someone who refuses to change.</p><p>A customer opportunity is missed because the organization lacks capacity.</p><p>A strong idea is delayed because the team is already overwhelmed.</p><p>This is the opportunity cost of a negative work teammate.</p><p>It is not simply what they fail to produce. It is everything the organization could have produced if that role had been filled by someone capable, dependable, and committed to growth.</p><p>In a small organization, this cost is magnified. There are fewer people to absorb the work and fewer layers to hide the consequences. One person performing below the standard can affect an entire department or, in some cases, the entire organization.</p><p>Sometimes businesses believe they need more employees when what they actually need is for the employees they already have to perform consistently.</p><p>Adding more people does not solve a performance problem.</p><p>It can simply give the problem more places to hide.</p><h2>Why Leaders Wait</h2><p>I understand why leaders allow these situations to continue.</p><p>There may be loyalty, friendship, history, or genuine concern for the person. The employee may be well liked. They may have a family depending on them. There may be fear that a replacement will be difficult to find.</p><p>Sometimes leaders keep hoping the next conversation will finally create lasting change.</p><p>I have made that mistake.</p><p>I have allowed patience to turn into avoidance. I have mistaken giving another chance for leadership, even when the pattern was already clear.</p><p>Compassion matters, but compassion without accountability is not kindness.</p><p>It simply transfers the consequences.</p><p>The leader avoids one difficult conversation, but the rest of the team pays for that avoidance through additional work, frustration, and reduced opportunity.</p><p>The customer may pay for it through a poor experience.</p><p>The organization may pay for it through lost trust and slower growth.</p><p>Even the C player pays for it because they are allowed to remain in a situation where they are not succeeding and are not being required to confront the reasons why.</p><p>Avoiding discomfort indefinitely may feel compassionate, but it may only delay growth that needs to happen.</p><h2>What Leadership Owes People</h2><p>Before making a final judgment, leaders must do their part.</p><p>Expectations must be clear. Feedback must be direct. The employee must understand where performance is falling short and what improvement looks like. They must have the tools, training, authority, and reasonable time needed to demonstrate change.</p><p>Leaders should determine whether the problem is ability, effort, clarity, or role fit.</p><p>Someone who cannot yet do the work may be trainable.</p><p>Someone who is in the wrong role may succeed elsewhere.</p><p>Someone who does not understand the expectation may need better leadership.</p><p>Someone going through a difficult season may need support and time.</p><p>But someone who understands the expectation, has the ability, receives support, and still refuses to take ownership is making a choice.</p><p>At that point, continuing to delay action is also a choice.</p><p>Leaders should never surprise someone with a performance decision. The employee should have heard the truth clearly and been given a genuine opportunity to respond.</p><p>But an opportunity to improve cannot become an endless series of chances without meaningful change.</p><p>Accountability requires a point at which words become action.</p><h2>They Are Not Necessarily Bad People</h2><p>Negative work teammates are not necessarily bad people.</p><p>They may be kind, enjoyable, well intentioned, and deeply liked by their coworkers. They may possess strengths that would be valuable in a different role or organization.</p><p>Employment is not a judgment of someone&#8217;s worth as a human being.</p><p>It is an agreement to accept responsibility, meet expectations, and contribute to the work of the organization and the people it serves.</p><p>When that agreement is repeatedly not fulfilled, leadership must respond.</p><p>Too often, leaders confuse caring about someone with protecting them from every consequence. In reality, honest feedback and clear accountability can be some of the most respectful things a leader provides.</p><p>People deserve to know the truth about their performance.</p><p>The team deserves to know that the standard matters.</p><p>Customers deserve to receive what the organization promised.</p><h2>Every Person Should Make the Detail Better</h2><p>The lesson I learned in the service was simple.</p><p>Every person assigned to the detail should make the detail better.</p><p>They should contribute something. They should carry part of the weight. They should help the group accomplish more than it could have accomplished without them.</p><p>A negative work teammate does the opposite.</p><p>They consume time, create additional work, weaken standards, damage leadership credibility, frustrate strong employees, and reduce the organization&#8217;s ability to move forward.</p><p>Their performance is never isolated.</p><p>Neither is the cost of tolerating it.</p><p>The question is not simply whether someone is completing enough tasks to remain employed.</p><p>The better question is whether their presence makes the team more capable or less capable.</p><p>Every leader should be willing to answer that question honestly.</p><p>Because sometimes the person who appears to be doing a little work is actually creating a great deal more for everyone else.</p>]]></content:encoded></item><item><title><![CDATA[Kindness Without Honesty Is Not Kindness]]></title><description><![CDATA[Sometimes the most caring thing a leader can do is tell someone the truth they would rather not hear.]]></description><link>https://www.braeth.com/p/kindness-without-honesty-is-not-kindness</link><guid isPermaLink="false">https://www.braeth.com/p/kindness-without-honesty-is-not-kindness</guid><dc:creator><![CDATA[Brent Raeth]]></dc:creator><pubDate>Fri, 14 Aug 2026 11:29:52 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!UpcN!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F59a91511-4868-4b03-a226-adccce3851d4_1672x941.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!UpcN!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F59a91511-4868-4b03-a226-adccce3851d4_1672x941.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!UpcN!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F59a91511-4868-4b03-a226-adccce3851d4_1672x941.png 424w, https://substackcdn.com/image/fetch/$s_!UpcN!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F59a91511-4868-4b03-a226-adccce3851d4_1672x941.png 848w, https://substackcdn.com/image/fetch/$s_!UpcN!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F59a91511-4868-4b03-a226-adccce3851d4_1672x941.png 1272w, https://substackcdn.com/image/fetch/$s_!UpcN!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F59a91511-4868-4b03-a226-adccce3851d4_1672x941.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!UpcN!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F59a91511-4868-4b03-a226-adccce3851d4_1672x941.png" width="1456" height="819" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/59a91511-4868-4b03-a226-adccce3851d4_1672x941.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:819,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:2057449,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.braeth.com/i/210877122?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F59a91511-4868-4b03-a226-adccce3851d4_1672x941.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!UpcN!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F59a91511-4868-4b03-a226-adccce3851d4_1672x941.png 424w, https://substackcdn.com/image/fetch/$s_!UpcN!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F59a91511-4868-4b03-a226-adccce3851d4_1672x941.png 848w, https://substackcdn.com/image/fetch/$s_!UpcN!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F59a91511-4868-4b03-a226-adccce3851d4_1672x941.png 1272w, https://substackcdn.com/image/fetch/$s_!UpcN!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F59a91511-4868-4b03-a226-adccce3851d4_1672x941.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>I have been thinking a lot about kindness lately.</p><p>Not politeness.</p><p>Not being nice.</p><p>Not avoiding conflict.</p><p>Actual kindness.</p><p>There is an important difference.</p><p>I have had several difficult conversations recently with people trying to make decisions about their careers, their futures, their relationships, and who they want to become.</p><p>Some of those conversations have been uncomfortable.</p><p>There have been moments when the easier thing would have been to nod, offer encouragement, tell someone everything would work out, and send them on their way feeling better about themselves.</p><p>But I am increasingly convinced that doing that would not have been kind.</p><p>It would have been easier.</p><p>Those are not the same thing.</p><p>Sometimes kindness requires telling someone something they desperately do not want to hear.</p><h2>We Have Confused Kindness With Comfort</h2><p>Somewhere along the way, we started treating discomfort as evidence that something had gone wrong.</p><p>If someone leaves a conversation frustrated, embarrassed, disappointed, or even angry, we assume the conversation must have been handled poorly.</p><p>I do not believe that.</p><p>There are certainly cruel ways to tell the truth.</p><p>There are arrogant ways to give feedback.</p><p>There are leaders who use &#8220;honesty&#8221; as an excuse to be insensitive, disrespectful, or unnecessarily harsh.</p><p>That is not what I am talking about.</p><p>I am talking about caring enough about another person that you are willing to risk an uncomfortable moment rather than allow them to continue believing something that is hurting them.</p><p>You can care deeply about someone and still tell them their performance is not good enough.</p><p>You can believe in someone&#8217;s potential and still tell them they are wasting it.</p><p>You can love someone and still disagree with the decisions they are making.</p><p>You can encourage someone while also telling them they are not ready.</p><p>You can respect someone&#8217;s right to make their own decisions while still challenging the reasoning behind those decisions.</p><p>Those things are not contradictions.</p><p>That is what real relationships look like.</p><h2>Nice People Sometimes Cause Enormous Damage</h2><p>This is where leadership gets complicated.</p><p>Most leaders do not wake up wanting to hurt people.</p><p>They want to be liked.</p><p>They want their teams to enjoy working with them.</p><p>They want people to feel supported.</p><p>All reasonable desires.</p><p>But those desires become dangerous when they prevent us from saying what needs to be said.</p><p>I have watched leaders allow poor performance to continue because they did not want to have an uncomfortable conversation.</p><p>I have watched teammates become frustrated because everyone could see a problem except the person responsible for addressing it.</p><p>I have watched people spend months believing they were succeeding because no one had the courage to tell them otherwise.</p><p>Then one day the consequences finally arrive.</p><p>They lose an opportunity.</p><p>They get passed over.</p><p>They are removed from a role.</p><p>Sometimes they lose their job.</p><p>And they are shocked.</p><p>That is not kindness.</p><p>If someone has been failing for six months and the first time they clearly understand it is the day they are terminated, leadership failed long before that meeting happened.</p><p>The leader may have been nice.</p><p>But they were not kind.</p><h2>Clarity Gives People Agency</h2><p>One of the reasons I believe so strongly in honest conversations is that clarity gives people the ability to choose.</p><p>You cannot make a good decision with bad information.</p><p>If I tell you that everything is going great when it is not, I have taken something away from you.</p><p>I have taken away your ability to respond to reality.</p><p>Maybe you would have worked harder.</p><p>Maybe you would have asked for help.</p><p>Maybe you would have developed a missing skill.</p><p>Maybe you would have decided the role was not right for you.</p><p>Maybe you would have made an entirely different choice.</p><p>But you deserved the opportunity to make that choice.</p><p>Leadership does not mean making every decision for someone.</p><p>It means making sure they understand the reality surrounding the decision.</p><p>Then they get to choose.</p><p>And they get to own the consequences.</p><p>That is freedom.</p><h2>Potential Makes Honest Feedback More Important</h2><p>Ironically, I think the people we believe in most sometimes need the hardest conversations.</p><p>When you see potential in someone, it is frustrating to watch them operate below it.</p><p>You can see what they could become.</p><p>They may not see it yet.</p><p>Or worse, they may see it but be unwilling to do what becoming that person requires.</p><p>That is where encouragement alone can become dangerous.</p><p>&#8220;You are capable of amazing things&#8221; sounds supportive.</p><p>But there sometimes needs to be another sentence.</p><p>&#8220;You are capable of amazing things, but your current habits will not get you there.&#8221;</p><p>That second sentence changes everything.</p><p>Potential is not achievement.</p><p>Talent is not discipline.</p><p>Intelligence is not wisdom.</p><p>Ambition is not execution.</p><p>Wanting something does not make you ready for it.</p><p>Those distinctions matter.</p><p>I would rather have someone be frustrated with me today and become better tomorrow than have them like me today while I quietly watch them sabotage their future.</p><h2>The Truth Should Cost the Leader Something Too</h2><p>There is another side to this.</p><p>If honest conversations are always easy for you, I would question whether you are doing them correctly.</p><p>It should cost something.</p><p>You should care how your words land.</p><p>You should think carefully about whether you are being fair.</p><p>You should examine your own motives.</p><p>You should be willing to admit where you have contributed to the problem.</p><p>You should listen.</p><p>You should leave room for the possibility that you are wrong.</p><p>You should distinguish between someone failing to meet a standard and someone simply doing something differently than you would.</p><p>Accountability without humility becomes arrogance.</p><p>But humility without accountability becomes cowardice.</p><p>Good leadership requires both.</p><h2>Stop Trying to Rescue Everyone From Discomfort</h2><p>Some discomfort is useful.</p><p>In fact, some of the most important growth in my life has followed conversations I did not enjoy having.</p><p>Someone challenged me.</p><p>Someone disagreed with me.</p><p>Someone told me I was wrong.</p><p>Someone expected more from me than I was currently giving.</p><p>Someone refused to accept my excuse.</p><p>Those moments were not always pleasant.</p><p>They were valuable.</p><p>We do people a disservice when we try to remove every uncomfortable experience from their lives.</p><p>Parents do it.</p><p>Leaders do it.</p><p>Friends do it.</p><p>Organizations do it.</p><p>We cushion every consequence, soften every message, lower every expectation, and then wonder why people struggle when reality eventually refuses to cooperate.</p><p>Growth requires friction.</p><p>The goal is not to make people uncomfortable for the sake of discomfort.</p><p>The goal is to stop treating discomfort like damage.</p><p>They are not the same thing.</p><h2>There Is a Difference Between Hurting Someone and Harming Them</h2><p>This distinction matters.</p><p>An honest conversation may hurt.</p><p>Being told you are underperforming hurts.</p><p>Finding out you are not ready hurts.</p><p>Hearing that your behavior is damaging relationships hurts.</p><p>Being challenged on your excuses hurts.</p><p>But hurt is not necessarily harm.</p><p>Sometimes avoiding that temporary hurt creates far greater harm later.</p><p>A doctor telling you something is wrong is not harming you.</p><p>The diagnosis may frighten you, but ignoring the problem would be worse.</p><p>Leadership often works the same way.</p><p>Reality exists whether we acknowledge it or not.</p><p>The kind thing is to help people see it while they still have time to do something about it.</p><h2>Say the Hard Thing With Love</h2><p>I do not think leaders should become colder.</p><p>I think we should care more.</p><p>Care enough to prepare for difficult conversations.</p><p>Care enough to understand the person sitting across from us.</p><p>Care enough to tell the truth clearly.</p><p>Care enough to listen when they push back.</p><p>Care enough to give them the opportunity to improve.</p><p>Care enough to let them make their own choices.</p><p>And care enough to accept that sometimes they will not appreciate you for it.</p><p>That last part is difficult.</p><p>Leadership occasionally requires accepting short term resentment in exchange for someone&#8217;s long term good.</p><p>You cannot control whether they understand your intentions.</p><p>You can only control whether your intentions are honorable and whether your actions reflect them.</p><h2>What I Believe</h2><p>I believe kindness without honesty is incomplete.</p><p>I believe encouragement without accountability eventually becomes enabling.</p><p>I believe protecting people from every consequence makes them weaker, not stronger.</p><p>I believe adults deserve the dignity of knowing where they actually stand.</p><p>I believe people should be trusted with the truth and the freedom to decide what they are going to do with it.</p><p>And I believe one of the most meaningful things we can say to another human being is:</p><p>I care about you too much to lie to you.</p><p>Not because the truth is easy.</p><p>Not because we enjoy confrontation.</p><p>Not because we always know best.</p><p>But because real kindness is not measured by how comfortable someone feels when the conversation ends.</p><p>Sometimes it is measured by what becomes possible in their life because we cared enough to have the conversation at all.</p>]]></content:encoded></item><item><title><![CDATA[Leadership Means Making the Hard Decision]]></title><description><![CDATA[The responsibility of leadership is not avoiding pain. It is making the decision that best serves the people, the mission, and the future.]]></description><link>https://www.braeth.com/p/leadership-means-making-the-hard</link><guid isPermaLink="false">https://www.braeth.com/p/leadership-means-making-the-hard</guid><dc:creator><![CDATA[Brent Raeth]]></dc:creator><pubDate>Thu, 13 Aug 2026 10:52:53 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!mw-q!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcd8cd934-3740-43f9-9819-87abc8f167d5_1672x941.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!mw-q!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcd8cd934-3740-43f9-9819-87abc8f167d5_1672x941.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!mw-q!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcd8cd934-3740-43f9-9819-87abc8f167d5_1672x941.png 424w, https://substackcdn.com/image/fetch/$s_!mw-q!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcd8cd934-3740-43f9-9819-87abc8f167d5_1672x941.png 848w, https://substackcdn.com/image/fetch/$s_!mw-q!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcd8cd934-3740-43f9-9819-87abc8f167d5_1672x941.png 1272w, https://substackcdn.com/image/fetch/$s_!mw-q!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcd8cd934-3740-43f9-9819-87abc8f167d5_1672x941.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!mw-q!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcd8cd934-3740-43f9-9819-87abc8f167d5_1672x941.png" width="1456" height="819" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/cd8cd934-3740-43f9-9819-87abc8f167d5_1672x941.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:819,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:1957966,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.braeth.com/i/210876111?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcd8cd934-3740-43f9-9819-87abc8f167d5_1672x941.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!mw-q!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcd8cd934-3740-43f9-9819-87abc8f167d5_1672x941.png 424w, https://substackcdn.com/image/fetch/$s_!mw-q!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcd8cd934-3740-43f9-9819-87abc8f167d5_1672x941.png 848w, https://substackcdn.com/image/fetch/$s_!mw-q!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcd8cd934-3740-43f9-9819-87abc8f167d5_1672x941.png 1272w, https://substackcdn.com/image/fetch/$s_!mw-q!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcd8cd934-3740-43f9-9819-87abc8f167d5_1672x941.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>There is a version of leadership that sounds pretty good.</p><p>You set the vision. You encourage people. You build culture. You celebrate wins. You help people grow. You create opportunities and hopefully leave things better than you found them.</p><p>All of that is leadership.</p><p>But it is only part of it.</p><p>Because eventually, if you lead long enough, you are going to have to make a decision you do not want to make.</p><p>You are going to have to tell someone no.</p><p>You are going to have to confront someone you care about.</p><p>You are going to have to change a role, end a relationship, abandon an idea, enforce a standard, or make a decision that disappoints someone.</p><p>Sometimes you will have to choose what is best for the organization over what is easiest for an individual.</p><p>Sometimes you will have to make a decision knowing there is no outcome where everyone walks away happy.</p><p>That is leadership too.</p><p>In many ways, that is where leadership becomes real.</p><h3>Hard Decisions Rarely Have an Obvious Answer</h3><p>I think one of the misconceptions about leadership is that experience eventually makes hard decisions easy.</p><p>It does not.</p><p>Experience helps you recognize patterns. It gives you better questions to ask. It helps you understand consequences that may not have been obvious earlier in your career.</p><p>But the hardest decisions remain hard because there is usually something meaningful on both sides.</p><p>Loyalty versus accountability.</p><p>Compassion versus standards.</p><p>Patience versus action.</p><p>Short term comfort versus long term health.</p><p>The needs of one person versus the needs of the larger team.</p><p>Grace versus consequences.</p><p>Those are not decisions between good and bad.</p><p>They are decisions between competing responsibilities.</p><p>If one choice were clearly right and the other clearly wrong, it would not require much leadership.</p><p>The difficult decisions are the ones where there is a legitimate cost attached to every option.</p><p>At some point, the leader has to decide which cost is worth paying.</p><h3>Avoiding the Decision Is Still a Decision</h3><p>This is one of the lessons leadership has taught me repeatedly.</p><p>Doing nothing does not mean nothing happens.</p><p>When a leader delays a difficult decision, the consequences do not disappear.</p><p>A struggling teammate continues struggling.</p><p>A strong teammate continues carrying additional weight.</p><p>An unresolved conflict continues growing.</p><p>A customer continues receiving poor service.</p><p>A cultural problem slowly becomes a cultural expectation.</p><p>And everyone watching begins to learn that the standards leadership talks about may not actually mean very much.</p><p>Indecision often feels compassionate because it avoids an uncomfortable moment.</p><p>But the cost of that indecision is usually being paid by someone else.</p><p>That is what makes avoiding hard decisions so dangerous.</p><p>The leader gets to avoid the discomfort while the team absorbs the consequences.</p><h3>Caring About Someone Does Not Remove Accountability</h3><p>Some of the hardest leadership decisions involve good people.</p><p>I wish difficult personnel decisions were always about terrible employees who clearly deserved whatever happened next.</p><p>They rarely are.</p><p>Good people can struggle.</p><p>Good people can be in the wrong role.</p><p>Good people can become misaligned with where an organization is going.</p><p>Good people can repeatedly fail to meet expectations.</p><p>Good people can make decisions that require consequences.</p><p>And two things can be true at the same time.</p><p>You can genuinely care about someone and still recognize that something has to change.</p><p>You can appreciate everything a person has contributed while acknowledging that their current performance is not acceptable.</p><p>You can believe in someone&#8217;s potential while recognizing that potential cannot become a permanent substitute for results.</p><p>You can want the best for someone while deciding that their best future may not be in the role they currently occupy.</p><p>That is a difficult tension.</p><p>But leadership requires us to become comfortable holding two truths at once.</p><p>Compassion does not require the elimination of accountability.</p><p>In fact, I would argue that real compassion sometimes requires it.</p><h3>Your Team Is Watching What You Tolerate</h3><p>Most leadership decisions affect far more people than the person sitting across the table.</p><p>The rest of the team is watching.</p><p>They may not know the details, and they probably should not.</p><p>But people understand patterns.</p><p>They know who consistently performs.</p><p>They know who carries their share of the load.</p><p>They know who contributes to the culture and who damages it.</p><p>They know when expectations are enforced and when they are ignored.</p><p>They know when leadership keeps making exceptions because confronting the problem would be uncomfortable.</p><p>That matters.</p><p>Culture is not primarily what is written on the wall.</p><p>Culture is what leadership repeatedly accepts.</p><p>Whatever you tolerate long enough eventually becomes part of the organization.</p><p>You can talk about accountability all day long, but if people repeatedly watch poor performance go unaddressed, they will believe what they observe instead of what you say.</p><p>You can talk about values, teamwork, effort, or excellence, but eventually someone is going to violate those expectations.</p><p>What you do next tells the team whether those values were real.</p><h3>Do Not Confuse Kindness With Comfort</h3><p>I want to be kind.</p><p>I want to treat people with dignity.</p><p>I want people to know that they matter beyond their productivity.</p><p>But kindness and comfort are not the same thing.</p><p>Sometimes keeping someone comfortable today creates significantly more pain tomorrow.</p><p>Avoiding honest feedback because you do not want to hurt someone&#8217;s feelings may prevent that person from growing.</p><p>Allowing someone to stay in the wrong position because moving them would be uncomfortable may rob them of years they could have spent becoming successful somewhere else.</p><p>Refusing to establish a boundary because you do not want conflict may allow resentment to build until the relationship is damaged beyond repair.</p><p>Kindness can look like encouragement.</p><p>It can look like patience.</p><p>It can look like another opportunity.</p><p>But sometimes kindness looks like telling someone something they absolutely do not want to hear.</p><p>And sometimes it looks like making the decision after the conversation is over.</p><h3>Principles Have to Be Stronger Than Emotions</h3><p>Hard decisions come with emotion.</p><p>Fear.</p><p>Frustration.</p><p>Loyalty.</p><p>Guilt.</p><p>Anger.</p><p>Pride.</p><p>Personal history.</p><p>None of those things disappear simply because you hold a leadership position.</p><p>The goal is not to become emotionless.</p><p>The goal is to have principles strong enough that your emotions do not get the final vote.</p><p>When I am faced with a difficult leadership decision, I try to return to a few basic questions.</p><p>What outcome am I responsible for?</p><p>Have expectations been clearly communicated?</p><p>Has the person had a reasonable opportunity to succeed?</p><p>Would I make the same decision if someone else were involved?</p><p>Am I continuing to wait because patience is appropriate, or because I am avoiding discomfort?</p><p>If I make an exception in this situation, am I willing to make the same exception again?</p><p>And maybe the most important question of all:</p><p>Can I explain this decision honestly and still believe it is consistent with the values I claim to hold?</p><p>Those questions do not necessarily make the decision easier.</p><p>But they help make it clearer.</p><h3>The Right Decision Can Still Feel Terrible</h3><p>One of the strangest parts of leadership is discovering that you can make the right decision and still feel terrible afterward.</p><p>Someone may be angry.</p><p>Someone may misunderstand your motives.</p><p>A friendship may change.</p><p>A teammate may leave disappointed.</p><p>You may replay the conversation repeatedly and wonder what you could have done differently.</p><p>You may wish the entire situation had never happened.</p><p>None of that automatically means the decision was wrong.</p><p>There are decisions I have made as a leader that I wish circumstances had never required.</p><p>That is different from wishing I had chosen differently.</p><p>Sometimes responsible leadership means accepting that doing the right thing will still hurt.</p><h3>Leadership Is Choosing What You Are Willing to Carry</h3><p>There is no version of leadership where you receive all of the influence and none of the weight.</p><p>The two come together.</p><p>If you want the authority to shape an organization, you inherit the responsibility to protect it.</p><p>If you want the privilege of leading people, you inherit the responsibility to tell them the truth.</p><p>If you want to establish standards, eventually you will have to enforce them.</p><p>If you want a healthy culture, eventually you will have to defend it.</p><p>And if you want people to trust your leadership, eventually they are going to watch what you do when doing the right thing becomes uncomfortable.</p><p>That is the part of leadership people do not always talk about.</p><p>Leadership is not simply being the person standing in front when things are going well.</p><p>It is being willing to stand in the difficult place when someone has to make the call.</p><p>To listen carefully.</p><p>To care deeply.</p><p>To think clearly.</p><p>To act decisively.</p><p>And then to own whatever comes next.</p><p>The best leaders I know do not enjoy making hard decisions.</p><p>They understand why those decisions matter.</p><p>They understand that refusing to make them does not eliminate the cost. It simply transfers that cost to someone else.</p><p>So when the moment comes, they make the decision.</p><p>Thoughtfully.</p><p>Compassionately.</p><p>Consistently.</p><p>And with the humility to understand that leadership is not about always knowing with certainty that you are right.</p><p>Sometimes it is simply about being willing to carry the responsibility of deciding.</p><p>That is one of the hardest parts of leadership.</p><p>It is also one of the most important.</p>]]></content:encoded></item><item><title><![CDATA[Choose Your Hard]]></title><description><![CDATA[Life rarely offers an easy path. It asks us to decide which difficulty is worth carrying.]]></description><link>https://www.braeth.com/p/choose-your-hard</link><guid isPermaLink="false">https://www.braeth.com/p/choose-your-hard</guid><dc:creator><![CDATA[Brent Raeth]]></dc:creator><pubDate>Wed, 12 Aug 2026 11:25:42 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!yDFR!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F597ea6fa-2f0c-4a14-beea-f2c5f2598845_1672x941.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!yDFR!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F597ea6fa-2f0c-4a14-beea-f2c5f2598845_1672x941.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!yDFR!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F597ea6fa-2f0c-4a14-beea-f2c5f2598845_1672x941.png 424w, https://substackcdn.com/image/fetch/$s_!yDFR!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F597ea6fa-2f0c-4a14-beea-f2c5f2598845_1672x941.png 848w, https://substackcdn.com/image/fetch/$s_!yDFR!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F597ea6fa-2f0c-4a14-beea-f2c5f2598845_1672x941.png 1272w, https://substackcdn.com/image/fetch/$s_!yDFR!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F597ea6fa-2f0c-4a14-beea-f2c5f2598845_1672x941.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!yDFR!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F597ea6fa-2f0c-4a14-beea-f2c5f2598845_1672x941.png" width="1456" height="819" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/597ea6fa-2f0c-4a14-beea-f2c5f2598845_1672x941.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:819,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:2184850,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.braeth.com/i/210104045?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F597ea6fa-2f0c-4a14-beea-f2c5f2598845_1672x941.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!yDFR!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F597ea6fa-2f0c-4a14-beea-f2c5f2598845_1672x941.png 424w, https://substackcdn.com/image/fetch/$s_!yDFR!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F597ea6fa-2f0c-4a14-beea-f2c5f2598845_1672x941.png 848w, https://substackcdn.com/image/fetch/$s_!yDFR!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F597ea6fa-2f0c-4a14-beea-f2c5f2598845_1672x941.png 1272w, https://substackcdn.com/image/fetch/$s_!yDFR!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F597ea6fa-2f0c-4a14-beea-f2c5f2598845_1672x941.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Recently, several of our employees have faced significant decisions about their futures.</p><p>Those decisions have led to some frank and direct conversations about the outcomes they are trying to achieve in their lives, their work, and their relationships. We have talked about what they want, what they are willing to sacrifice, and what their choices are likely to produce.</p><p>More importantly, we have talked about identity.</p><p>Who do they believe they are as a person?</p><p>Who do they want to become?</p><p>Are their daily choices moving them toward that person, or are they simply protecting them from temporary discomfort?</p><p>During one of those conversations, my brilliant wife, Kara, made a simple observation.</p><p>&#8220;It is going to be hard. It is really about which hard you want to choose.&#8221;</p><p>That stuck with me.</p><p>I have thought about it repeatedly over the past few days, and it encouraged me to put some thoughts on digital paper.</p><p>Because she is right.</p><p>Most meaningful decisions are not choices between hard and easy. They are choices between one kind of hard and another.</p><p>It is hard to exercise consistently, eat with discipline, and care for your health. It is also hard to live with poor health, low energy, and limitations that might have been prevented.</p><p>It is hard to live within your means, delay gratification, and say no to things you want. It is also hard to carry debt, fear the next bill, and feel trapped by decisions you made years ago.</p><p>It is hard to have an honest conversation with a teammate who is not meeting expectations. It is also hard to watch resentment spread, standards decline, and dependable people become exhausted because nobody was willing to address the problem.</p><p>It is hard to admit you were wrong. It is also hard to defend a mistake long after you know the truth.</p><p>It is hard to leave a situation that is no longer healthy. It is also hard to remain somewhere that slowly destroys your confidence, character, or peace.</p><p>We do not get to choose whether life will be hard.</p><p>We get to choose which hard we are willing to carry.</p><h2>Comfort Is Often Delayed Difficulty</h2><p>One of the most persistent lies we tell ourselves is that somewhere, just beyond the decision we do not want to make, there is an easy path.</p><p>There usually is not.</p><p>There is only a different kind of hard.</p><p>Avoiding the conversation feels easier than having it.</p><p>Skipping the workout feels easier than doing it.</p><p>Spending the money feels easier than saving it.</p><p>Making the excuse feels easier than accepting responsibility.</p><p>Allowing a small problem to continue feels easier than confronting it.</p><p>But the difficulty does not disappear. It waits.</p><p>Then it returns with interest.</p><p>The avoided conversation becomes a conflict. The missed workouts become poor health. The careless spending becomes financial stress. The excuse becomes a pattern. The small problem becomes part of the culture.</p><p>What we call comfort is often nothing more than delayed difficulty.</p><p>Discipline willingly accepts a smaller difficulty today to avoid a larger one tomorrow.</p><p>It chooses the pain of preparation over the pain of regret.</p><p>It chooses the discomfort of truth over the slow damage caused by avoidance.</p><p>It chooses responsibility while responsibility is still manageable.</p><h2>Every Choice Sends a Bill</h2><p>Freedom matters deeply to me.</p><p>I believe people should have the freedom to choose how they live, what they pursue, and what they do with their time, ability, and resources.</p><p>But freedom does not eliminate consequences.</p><p>Every choice sends a bill.</p><p>Sometimes the bill arrives immediately. Sometimes it arrives years later. Sometimes we pay it ourselves. Sometimes the people around us pay part of it.</p><p>You are free to avoid accountability, but your team will pay for the confusion.</p><p>You are free to neglect a relationship, but distance will eventually collect what neglect owes.</p><p>You are free to stop learning, but the world will continue changing without you.</p><p>You are free to blame other people, but blame will keep you powerless.</p><p>That last one matters.</p><p>Blame can feel comforting because it removes responsibility from us. It explains why something is difficult without requiring us to change. Sometimes the blame is even accurate. Someone else may truly have failed us. The circumstances may genuinely be unfair.</p><p>But being correct about who caused the problem does not solve it.</p><p>At some point, we still have to decide what we are going to do next.</p><p>That is our hard to choose.</p><h2>The Hard You Choose Shapes Who You Become</h2><p>This is why those recent conversations were not only about jobs, opportunities, or immediate outcomes.</p><p>They were about who each person is becoming.</p><p>Every difficult choice develops something in us.</p><p>The hard of discipline builds strength.</p><p>The hard of honesty builds trust.</p><p>The hard of accountability builds maturity.</p><p>The hard of patience builds endurance.</p><p>The hard of learning builds competence.</p><p>The hard of forgiveness protects us from becoming bitter.</p><p>The hard of service keeps us from becoming consumed with ourselves.</p><p>Other forms of hard shape us too.</p><p>The hard of resentment makes us cynical.</p><p>The hard of avoidance makes us fearful.</p><p>The hard of constant excuse making makes us powerless.</p><p>The hard of protecting our ego makes us fragile.</p><p>The hard of chasing comfort makes us less capable of handling discomfort when it inevitably arrives.</p><p>That is why the question is not simply, &#8220;Which choice hurts less?&#8221;</p><p>The better question is, &#8220;Who will this choice require me to become?&#8221;</p><p>Some difficulty strengthens your character. Some slowly erodes it.</p><p>Some difficulty moves you toward a life you respect. Some keeps you stuck in a life you complain about.</p><p>Some difficulty is an investment. Some is merely the recurring cost of avoidance.</p><p>Choose carefully.</p><h2>Leadership Is a Choice Between Difficulties</h2><p>Leadership is filled with decisions where every option carries a cost.</p><p>Holding high standards is hard. Watching standards collapse is harder.</p><p>Giving clear feedback is hard. Allowing someone to believe they are succeeding while quietly losing confidence in them is harder.</p><p>Removing a person who no longer fits the team is hard. Asking everyone else to compensate for that person indefinitely is harder.</p><p>Trusting people with responsibility is hard because they may make mistakes. Refusing to trust them is harder because they will never grow.</p><p>Changing direction is hard because people may question your original judgment. Continuing down the wrong path to protect your ego is harder because the organization pays for your pride.</p><p>Leaders get into trouble when they choose the hard that protects them personally while pushing the greater hardship onto everyone else.</p><p>They avoid the difficult conversation, so the team carries the dysfunction.</p><p>They refuse to make a decision, so everyone else lives in uncertainty.</p><p>They protect an underperformer from discomfort, so dependable teammates carry more weight.</p><p>They protect their image, so the organization loses trust.</p><p>Good leadership is not the avoidance of pain. It is the willingness to accept the right pain, at the right time, for the right reason.</p><h2>Not All Hardship Is Chosen</h2><p>The phrase &#8220;choose your hard&#8221; can sound shallow if we are not careful.</p><p>Not every struggle is the result of a bad decision.</p><p>People get sick. Businesses fail despite tremendous effort. Relationships are damaged by the actions of someone else. Families experience loss. Good people face injustice. Responsible people encounter circumstances they never asked for and could not have prevented.</p><p>We should never use personal responsibility as an excuse to withhold compassion.</p><p>Sometimes life chooses the hard for us.</p><p>But even then, there are often choices left.</p><p>We may not choose the loss, but we choose whether grief eventually deepens our compassion or hardens our heart.</p><p>We may not choose the setback, but we choose whether we learn from it or allow it to define us.</p><p>We may not choose what someone did to us, but we choose how much authority that person will continue to hold over our future.</p><p>We may not control the circumstances, but we can still decide whether our response will be rooted in courage, bitterness, honesty, denial, faith, fear, responsibility, or blame.</p><p>That does not make the hardship fair.</p><p>It makes our response ours.</p><h2>Choose a Hard Worth Carrying</h2><p>The goal is not to seek suffering for its own sake.</p><p>There is nothing noble about making life unnecessarily difficult. Some people stay in broken systems, tolerate mistreatment, or carry responsibilities that do not belong to them because they believe endurance alone is a virtue.</p><p>It is not.</p><p>The point is to choose difficulty with purpose.</p><p>Choose the hard that builds something.</p><p>Choose the hard that protects what matters.</p><p>Choose the hard that tells the truth.</p><p>Choose the hard that makes you more capable, more trustworthy, and more free.</p><p>Choose the hard that your future self will be grateful you accepted.</p><p>This applies to our health, finances, marriages, parenting, work, leadership, and communities.</p><p>A strong marriage is hard. A broken one is hard too.</p><p>Parenting with consistency is hard. Trying to repair years without boundaries is hard too.</p><p>Building a healthy organization is hard. Working every day inside a dysfunctional one is hard too.</p><p>Participating in your community is hard. Living in a community where everyone complains and nobody contributes is hard too.</p><p>Growth is hard. Stagnation is hard too.</p><p>The difference is that one kind of hard moves us somewhere.</p><h2>The Decision in Front of You</h2><p>Most of us already know where we are choosing the wrong hard.</p><p>It is the conversation we keep postponing.</p><p>The habit we keep defending.</p><p>The boundary we refuse to establish.</p><p>The responsibility we keep blaming on someone else.</p><p>The decision we hope time will make for us.</p><p>We tell ourselves we are avoiding pain, but we are usually choosing a slower version of it.</p><p>The right choice may create discomfort today. It may require courage, humility, sacrifice, or change. It may disappoint someone. It may force us to admit that what we have been doing is not working.</p><p>But difficulty is not evidence that a decision is wrong.</p><p>Sometimes difficulty is the price of finally doing what is right.</p><p>Life will be hard either way.</p><p>Choose the hard that produces health instead of regret.</p><p>Choose the hard that creates trust instead of resentment.</p><p>Choose the hard that builds freedom instead of dependence.</p><p>Choose the hard that moves you forward instead of keeping you comfortable.</p><p>You do not get to avoid every burden.</p><p>But you do get a say in which burden you carry, what that burden produces, and who it requires you to become.</p><p>Choose your hard.</p>]]></content:encoded></item><item><title><![CDATA[Greed Ruins Leaders and Teammates]]></title><description><![CDATA[When getting more becomes more important than contributing well, trust collapses and dysfunction spreads.]]></description><link>https://www.braeth.com/p/greed-ruins-leaders-and-teammates</link><guid isPermaLink="false">https://www.braeth.com/p/greed-ruins-leaders-and-teammates</guid><dc:creator><![CDATA[Brent Raeth]]></dc:creator><pubDate>Thu, 06 Aug 2026 17:01:36 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!Gvb4!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff56c9f1d-69e6-40a0-a01c-352a084dfea5_1672x941.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!Gvb4!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff56c9f1d-69e6-40a0-a01c-352a084dfea5_1672x941.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!Gvb4!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff56c9f1d-69e6-40a0-a01c-352a084dfea5_1672x941.png 424w, https://substackcdn.com/image/fetch/$s_!Gvb4!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff56c9f1d-69e6-40a0-a01c-352a084dfea5_1672x941.png 848w, https://substackcdn.com/image/fetch/$s_!Gvb4!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff56c9f1d-69e6-40a0-a01c-352a084dfea5_1672x941.png 1272w, https://substackcdn.com/image/fetch/$s_!Gvb4!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff56c9f1d-69e6-40a0-a01c-352a084dfea5_1672x941.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!Gvb4!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff56c9f1d-69e6-40a0-a01c-352a084dfea5_1672x941.png" width="1456" height="819" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/f56c9f1d-69e6-40a0-a01c-352a084dfea5_1672x941.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:819,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:1918109,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.braeth.com/i/210085870?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff56c9f1d-69e6-40a0-a01c-352a084dfea5_1672x941.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!Gvb4!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff56c9f1d-69e6-40a0-a01c-352a084dfea5_1672x941.png 424w, https://substackcdn.com/image/fetch/$s_!Gvb4!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff56c9f1d-69e6-40a0-a01c-352a084dfea5_1672x941.png 848w, https://substackcdn.com/image/fetch/$s_!Gvb4!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff56c9f1d-69e6-40a0-a01c-352a084dfea5_1672x941.png 1272w, https://substackcdn.com/image/fetch/$s_!Gvb4!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff56c9f1d-69e6-40a0-a01c-352a084dfea5_1672x941.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">This is my son Owen he is mostly not greedy but the picture fit perfectly for the article, LOL.</figcaption></figure></div><p>Earlier this week, after our Rotary meeting, I had a great conversation with my good friend, Mr. Bob Swan.</p><p>During that conversation, Bob made the statement that the elite are greedy, and that greed is one of the biggest problems facing our country.</p><p>I told him I thought he was right.</p><p>But I also pushed back on one part of the statement.</p><p>I believe limiting greed to the elite is a mistake.</p><p>The wealthy can be greedy. The powerful can be greedy. The politically connected can be greedy. Their position may give their greed greater reach and allow the consequences to affect more people.</p><p>But greed does not belong to a particular class, income level, political party, profession, or social station.</p><p>Greed exists anywhere people become more concerned with what they can take than with what they are responsible for contributing.</p><p>It can live in the executive suite, but it can also live in the break room. It can influence a boardroom, a government office, a union hall, a church, a classroom, a neighborhood, or a family.</p><p>Blanket greed, regardless of class or station, destroys teams and weakens society.</p><p>When most people hear the word greed, they think about money.</p><p>They picture someone who already has more than enough but still wants more. More profit. More possessions. More status. More control.</p><p>That is certainly greed, but it is only the most obvious version.</p><p>Greed can be about money, but it can also be about attention, authority, opportunity, recognition, information, influence, or credit.</p><p>It is the leader who needs every good idea to become their idea.</p><p>It is the teammate who protects knowledge because being the only person who knows something makes them feel valuable.</p><p>It is the person who wants the promotion but avoids the responsibility required to deserve it.</p><p>It is the executive who celebrates sacrifice when everyone else is making it.</p><p>It is the organization that talks about loyalty while treating every relationship as a transaction.</p><p>Greed is not simply wanting more. Ambition can be healthy. Growth can be healthy. Profit can be healthy. Recognition can be deserved.</p><p>Greed begins when getting more becomes more important than contributing well.</p><p>It begins when we stop asking, &#8220;What am I responsible for?&#8221; and start asking only, &#8220;What can I get?&#8221;</p><p>Once that mindset takes hold, it ruins leaders, damages teammates, weakens organizations, and eventually creates dysfunction across society.</p><h2>Greed Turns Leadership Into Extraction</h2><p>Leadership is supposed to be stewardship.</p><p>A leader is temporarily trusted with people, resources, authority, and opportunity. None of those things exist solely for the leader&#8217;s benefit. They are entrusted to the leader so something valuable can be built, protected, and passed forward.</p><p>Greed reverses that relationship.</p><p>Instead of seeing authority as something to use responsibly, a greedy leader sees it as something to consume.</p><p>People become tools.</p><p>Loyalty becomes something demanded rather than earned.</p><p>Success becomes personal property.</p><p>Failure becomes someone else&#8217;s fault.</p><p>The greedy leader wants the title, the compensation, the visibility, and the final word. They want to be surrounded by capable people, but not people who might outshine them. They say they want initiative, but only if it does not challenge their control. They encourage honesty until the truth becomes uncomfortable.</p><p>They may appear confident, driven, and decisive for a while. Greed often disguises itself as ambition. It can produce short term results because greedy leaders push hard, demand much, and take everything available to them.</p><p>But extraction is not leadership.</p><p>Eventually, people realize the relationship only works in one direction.</p><p>Their effort flows upward.</p><p>Their ideas flow upward.</p><p>Their sacrifices flow upward.</p><p>The rewards do not.</p><p>At that point, trust begins to disappear.</p><p>The best people stop offering their best ideas. Honest feedback becomes dangerous. Initiative feels foolish. People either leave or learn to protect themselves.</p><p>The leader may still have authority, but they no longer have influence. They may still receive compliance, but they have lost commitment.</p><p>Greed can preserve a position for a while. It cannot build a healthy organization.</p><h2>Greed Makes Teammates Keep Score</h2><p>Greed is not limited to people in charge.</p><p>It shows up in teammates who approach work as an ongoing negotiation to give as little as possible while receiving as much as possible.</p><p>They keep score constantly.</p><p>Who received credit?</p><p>Who got the easier assignment?</p><p>Who was recognized?</p><p>Who left early?</p><p>Who makes more money?</p><p>Who was invited into the meeting?</p><p>Who is being considered for the next opportunity?</p><p>Some of those questions can be legitimate. Fairness matters. Compensation matters. Recognition matters. Healthy organizations should care about all of them.</p><p>But greed turns awareness into obsession.</p><p>The greedy teammate is not asking whether the team is succeeding. They are asking whether someone else received something they believe should have been theirs.</p><p>That mindset changes behavior.</p><p>Information gets withheld.</p><p>Credit gets claimed.</p><p>Mistakes get hidden.</p><p>Help becomes conditional.</p><p>Collaboration becomes political.</p><p>Every request is measured against personal benefit.</p><p>The teammate may perform well individually and still make the organization worse. Their talent creates output, but their greed creates friction. Other people spend time documenting conversations, protecting ideas, managing egos, and anticipating conflict.</p><p>The cost is larger than whatever appears on a performance report.</p><p>A healthy teammate wants to grow, earn more, advance, and be recognized. But they also understand that advancement should follow contribution. They know that another person&#8217;s success is not automatically their loss. They can celebrate someone else without immediately calculating what it means for them.</p><p>Greed cannot do that.</p><p>Greed sees every room as a competition and every relationship as leverage.</p><h2>Greed Creates Scarcity Even When There Is Enough</h2><p>One of the most destructive things about greed is that it creates a feeling of scarcity.</p><p>There is never enough credit.</p><p>Never enough authority.</p><p>Never enough money.</p><p>Never enough recognition.</p><p>Never enough security.</p><p>Someone else gaining something feels like proof that you are losing something.</p><p>That belief spreads quickly through an organization.</p><p>When leaders hoard information, teammates hoard information.</p><p>When leaders claim credit, teammates fight for visibility.</p><p>When leaders reward political behavior, people become political.</p><p>When leaders take care of themselves first, everyone else begins doing the same.</p><p>Soon the organization is filled with people protecting their territory instead of solving problems together.</p><p>Departments compete rather than cooperate. Leaders build little kingdoms. Decisions are made to preserve budgets, headcount, status, or control instead of serving the mission. People resist improvements because a better process might reduce their importance.</p><p>The organization may still use words such as teamwork, collaboration, and culture.</p><p>But the real culture is revealed by what people believe they must protect from one another.</p><p>Greed creates defensive people, and defensive people cannot build freely.</p><p>They spend too much energy guarding what they have and resenting what others receive.</p><h2>Greed Corrupts the Meaning of Enough</h2><p>There is nothing wrong with wanting to build a successful business, earn a good living, create opportunities, or enjoy the rewards of disciplined work.</p><p>I believe people should be free to pursue those things.</p><p>But freedom does not remove responsibility. It makes responsibility more important.</p><p>The question is not whether a person has a lot. The question is what having a lot does to them.</p><p>Does success increase their gratitude or their appetite?</p><p>Does authority deepen their sense of responsibility or their sense of entitlement?</p><p>Does wealth create generosity or fear?</p><p>Does recognition make them more secure or more desperate for attention?</p><p>Greed corrupts our understanding of enough because it constantly moves the line.</p><p>The next raise will be enough.</p><p>The next promotion will be enough.</p><p>The next customer will be enough.</p><p>The next award will be enough.</p><p>The next level of influence will be enough.</p><p>But greed is not satisfied by receiving what it wants. It is strengthened by it.</p><p>The appetite grows.</p><p>And when enough has no definition, gratitude becomes impossible.</p><p>You cannot appreciate what you have while constantly resenting what you do not.</p><h2>The Same Dysfunction Spreads Through Society</h2><p>What greed does to a team, it also does to a society.</p><p>It turns neighbors into competitors, citizens into consumers, and institutions into machines for distributing benefits.</p><p>People begin evaluating every issue through a single question: &#8220;What do I get?&#8221;</p><p>Not, &#8220;What is fair?&#8221;</p><p>Not, &#8220;What is sustainable?&#8221;</p><p>Not, &#8220;What responsibility belongs to me?&#8221;</p><p>Not, &#8220;What kind of community are we creating?&#8221;</p><p>Only, &#8220;What do I get?&#8221;</p><p>Some demand more from government while accepting less responsibility for their own choices. Some demand endless labor, loyalty, or sacrifice from employees while refusing to share the value those employees help create. Some use public service to gain attention, influence, or power. Some turn every social problem into a business model that depends on the problem never being solved.</p><p>Different groups express greed differently, but the underlying belief is the same.</p><p>I am owed more than I am responsible for.</p><p>That belief creates resentment because every benefit must come from somewhere. Every promise has a cost. Every right that requires another person&#8217;s labor creates a corresponding responsibility that someone must carry.</p><p>When a society wants unlimited benefits but refuses honest conversations about tradeoffs, it becomes dysfunctional.</p><p>When people celebrate taking but shame producing, the system weakens.</p><p>When those who produce believe they owe nothing to anyone else, the community weakens too.</p><p>Greed exists at both extremes.</p><p>It exists in the demand to receive without contributing, and in the refusal to give despite having benefited from the contributions of countless others.</p><p>A functioning society requires more than individual appetite. It requires restraint, gratitude, responsibility, and a willingness to preserve something for people we may never meet.</p><p>Without those things, freedom slowly turns into entitlement and opportunity turns into exploitation.</p><h2>Healthy Ambition Builds More Than It Takes</h2><p>The answer to greed is not the elimination of ambition.</p><p>We need ambitious people.</p><p>We need people who want to build companies, create wealth, solve difficult problems, lead organizations, earn promotions, and improve their lives.</p><p>The difference is in what their ambition produces for others.</p><p>Healthy ambition creates value.</p><p>Greed extracts value.</p><p>Healthy ambition wants to become capable enough to carry more responsibility.</p><p>Greed wants more reward without more weight.</p><p>Healthy ambition can celebrate shared success.</p><p>Greed needs to own it.</p><p>Healthy ambition leaves people stronger.</p><p>Greed uses people until they have nothing left to give.</p><p>The best leaders I know are not without appetite. They want to win. They want to grow. They want to accomplish difficult things.</p><p>But they also understand stewardship.</p><p>They share credit.</p><p>They develop people who may eventually surpass them.</p><p>They make decisions that benefit the organization beyond their own tenure.</p><p>They accept that leadership sometimes means carrying more while receiving less recognition.</p><p>They know that success is not proven by how much they can accumulate. It is proven by what becomes possible for others because they led well.</p><h2>Greed Eventually Consumes What Feeds It</h2><p>Greed can look successful for a season.</p><p>It can accumulate money, influence, authority, and attention.</p><p>But it cannot create trust.</p><p>It cannot create loyalty.</p><p>It cannot create gratitude.</p><p>It cannot create peace.</p><p>And it cannot create enough.</p><p>Eventually, greed consumes the very things that made success possible.</p><p>It drives away good teammates.</p><p>It isolates leaders.</p><p>It turns organizations inward.</p><p>It makes communities resentful.</p><p>It leaves people surrounded by what they wanted and unable to enjoy any of it.</p><p>The antidote is not a lack of desire. It is a proper understanding of responsibility.</p><p>Want more, but become capable of carrying more.</p><p>Build more, but create value for others as you do.</p><p>Earn success, but remember everyone who helped make it possible.</p><p>Lead, but do not confuse stewardship with ownership.</p><p>Receive, but remain grateful.</p><p>And decide what enough means before greed decides that nothing ever will be.</p>]]></content:encoded></item><item><title><![CDATA[The Things Nobody Tells You About Being a Leader]]></title><description><![CDATA[Leadership is often described from the outside.]]></description><link>https://www.braeth.com/p/the-things-nobody-tells-you-about</link><guid isPermaLink="false">https://www.braeth.com/p/the-things-nobody-tells-you-about</guid><dc:creator><![CDATA[Brent Raeth]]></dc:creator><pubDate>Tue, 04 Aug 2026 14:38:58 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!G0tX!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff1a00588-3e81-4e19-a688-39b96fdde601_1672x941.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!G0tX!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff1a00588-3e81-4e19-a688-39b96fdde601_1672x941.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!G0tX!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff1a00588-3e81-4e19-a688-39b96fdde601_1672x941.png 424w, https://substackcdn.com/image/fetch/$s_!G0tX!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff1a00588-3e81-4e19-a688-39b96fdde601_1672x941.png 848w, https://substackcdn.com/image/fetch/$s_!G0tX!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff1a00588-3e81-4e19-a688-39b96fdde601_1672x941.png 1272w, https://substackcdn.com/image/fetch/$s_!G0tX!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff1a00588-3e81-4e19-a688-39b96fdde601_1672x941.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!G0tX!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff1a00588-3e81-4e19-a688-39b96fdde601_1672x941.png" width="1456" height="819" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/f1a00588-3e81-4e19-a688-39b96fdde601_1672x941.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:819,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:2109499,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.braeth.com/i/209788634?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff1a00588-3e81-4e19-a688-39b96fdde601_1672x941.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!G0tX!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff1a00588-3e81-4e19-a688-39b96fdde601_1672x941.png 424w, https://substackcdn.com/image/fetch/$s_!G0tX!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff1a00588-3e81-4e19-a688-39b96fdde601_1672x941.png 848w, https://substackcdn.com/image/fetch/$s_!G0tX!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff1a00588-3e81-4e19-a688-39b96fdde601_1672x941.png 1272w, https://substackcdn.com/image/fetch/$s_!G0tX!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff1a00588-3e81-4e19-a688-39b96fdde601_1672x941.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>People talk about influence, vision, confidence, strategy, and the ability to inspire others. They celebrate the promotions, the accomplishments, the growth, and the moments when a team comes together to do something meaningful.</p><p>All of those things are real.</p><p>But they are not the whole truth.</p><p>There is another side of leadership that is rarely discussed. It is quieter, heavier, and far less glamorous. You usually discover it only after people begin depending on you.</p><p>These are the things nobody tells you about being a leader.</p><h2>You Will Rarely Have All the Information</h2><p>People expect leaders to make good decisions.</p><p>What they do not always understand is how often those decisions must be made with incomplete information.</p><p>You will not know everything you want to know. You will not have unlimited time. The facts may conflict. People may interpret the same situation differently. Every available option may carry consequences.</p><p>You still have to decide.</p><p>Waiting for certainty can feel responsible, but eventually it becomes avoidance. Leadership requires developing the judgment to recognize when you have gathered enough information and the courage to move forward without knowing exactly how everything will turn out.</p><p>Sometimes you will be right.</p><p>Sometimes you will be wrong.</p><p>Either way, you will own the result.</p><h2>You Will Carry Things You Cannot Share</h2><p>Transparency matters, but complete transparency is neither possible nor always responsible.</p><p>Leaders regularly know things they cannot immediately discuss. You may be aware of a struggling employee, a difficult financial situation, a confidential negotiation, a legal concern, or a change that has not yet been finalized.</p><p>Meanwhile, other people will see only a small portion of the situation and wonder why you are not acting differently.</p><p>You may want to explain yourself. You may want people to understand the pressure you are under or the information shaping your decisions.</p><p>Sometimes you cannot.</p><p>You must remain quiet and allow people to form opinions based on an incomplete picture.</p><p>That is one of the loneliest parts of leadership. You do not get to violate someone else&#8217;s confidence merely to defend your own reputation.</p><h2>Caring About People Does Not Remove Accountability</h2><p>One of the hardest lessons I have learned is that caring about someone does not mean protecting them from every consequence.</p><p>In fact, doing so can become its own form of selfishness.</p><p>We sometimes avoid difficult conversations because we do not want to feel uncomfortable. We delay accountability because we want to be liked. We lower expectations because someone is struggling. We convince ourselves that patience is always kindness, even when our patience is allowing the situation to damage everyone around that person.</p><p>Compassion and accountability are not opposites.</p><p>You can care deeply about someone and still tell them the truth.</p><p>You can understand why they are struggling and still require them to meet the responsibilities of their role.</p><p>You can believe in their potential and still acknowledge that they are not currently delivering what the team needs.</p><p>Sometimes the most caring thing a leader can do is stop rescuing someone from the consequences that might finally cause them to change.</p><h2>Your Decisions Will Disappoint People</h2><p>There is no version of leadership in which everyone is happy with every decision.</p><p>Someone will believe you moved too quickly. Someone else will believe you waited too long.</p><p>One person will think you are being too strict. Another will think you are being too lenient.</p><p>Some will want more communication, while others will believe there are already too many meetings. Some will ask for consistency, then want an exception when consistency becomes inconvenient for them.</p><p>If your goal is to avoid disappointing anyone, you will eventually disappoint everyone.</p><p>Leadership is not the work of keeping people constantly comfortable. It is the work of making responsible decisions that serve the mission, the organization, and the team over time.</p><p>That does not give leaders permission to be careless or dismissive. We should listen. We should explain our reasoning when we can. We should remain willing to change our minds when better information becomes available.</p><p>But listening to people is not the same as surrendering every decision to popular opinion.</p><h2>You Will Be Judged by Outcomes and Others by Intentions</h2><p>When things go well, the team deserves the credit.</p><p>When things go poorly, the leader owns the outcome.</p><p>That may not always feel fair, but fairness is not the point. Responsibility is.</p><p>Leaders are expected to anticipate problems, create clarity, allocate resources, hold people accountable, and remove obstacles. When those systems fail, saying that everyone meant well does not repair the damage.</p><p>Good intentions matter, but they do not replace results.</p><p>A leader cannot live forever in the world of what someone hoped to do, planned to do, or would have done if circumstances had been different. Eventually, leadership requires confronting what actually happened.</p><p>That same standard must begin with the leader.</p><p>I have made decisions that seemed reasonable at the time but produced poor outcomes. I have trusted too long, communicated too little, moved too slowly, and occasionally acted too quickly. Explaining my intentions may provide context, but it does not erase my responsibility.</p><p>Leaders do not become credible by pretending they never fail. They become credible by owning failure without hiding behind excuses.</p><h2>Success Can Hide Problems</h2><p>When an organization is growing, nearly everything looks healthier than it really is.</p><p>Revenue can hide inefficiency. Momentum can hide poor communication. A few exceptional employees can compensate for weak systems. Busy people can create the appearance of productive people.</p><p>Then growth slows, pressure increases, or a key person leaves.</p><p>Suddenly, the problems that seemed small become impossible to ignore.</p><p>Leadership often means questioning things while they still appear to be working. Are we succeeding because our systems are strong, or because a few people are carrying everyone else? Are we making progress, or are we merely staying busy? Are we building something repeatable, or surviving through individual heroics?</p><p>The best time to strengthen an organization is before the weakness becomes a crisis.</p><p>Unfortunately, that is also when change is hardest to justify.</p><h2>You Cannot Want Growth More Than Someone Else Does</h2><p>Leaders often see potential in people before those people see it in themselves.</p><p>That can be one of the most rewarding parts of leadership. You can challenge someone, create an opportunity, provide support, and watch them become capable of more than they believed possible.</p><p>But potential is not a promise.</p><p>You cannot force someone to become who they could be.</p><p>You can coach them. You can encourage them. You can provide tools, time, feedback, and opportunity. You can forgive mistakes and allow room for struggle.</p><p>At some point, they must choose growth for themselves.</p><p>If they repeatedly refuse responsibility, resist feedback, or avoid discomfort, your belief in them will not be enough. Continuing to carry them may eventually prevent other people from growing.</p><p>There is grief in accepting that.</p><p>Leaders do not only lose people they have given up on. Sometimes they must let go of people they still believe in.</p><h2>The Right Decision Can Still Hurt</h2><p>We like to imagine that good decisions bring immediate peace.</p><p>They often do not.</p><p>You can make the correct decision and still lose sleep over it. You can know that a change is necessary and still grieve what it means for someone involved. You can protect the larger team and still feel the personal weight of the person most directly affected.</p><p>Pain is not always evidence that a decision was wrong.</p><p>Sometimes it means you are taking the responsibility seriously.</p><p>The goal should not be to become cold enough that difficult decisions stop hurting. The goal is to become steady enough that the hurt does not prevent you from doing what is necessary.</p><p>A leader without empathy can become cruel.</p><p>A leader controlled by empathy can become ineffective.</p><p>Maturity is learning to care deeply without allowing emotion to make every decision for you.</p><h2>Leadership Will Expose You</h2><p>Leadership reveals your insecurities.</p><p>It exposes your need to be liked, your fear of conflict, your impatience, your ego, and your desire to control things that cannot be controlled. It shows you how you behave when tired, criticized, misunderstood, or afraid.</p><p>You may begin leadership believing your job is to develop everyone else.</p><p>Then you realize the person being developed most aggressively is you.</p><p>Every difficult conversation asks whether you value comfort or truth. Every mistake asks whether you will protect your ego or accept responsibility. Every success asks whether you will take the credit or give it away. Every disappointment asks whether you will become bitter or become wiser.</p><p>Leadership does not automatically make someone better.</p><p>It simply gives their character more opportunities to become visible.</p><h2>People May Never Know What You Did for Them</h2><p>Some of your most important work will happen quietly.</p><p>People may never know that you defended them in a meeting, fought to preserve their position, absorbed criticism that could have reached them, or gave them another opportunity when others were ready to move on.</p><p>They may never understand the options you rejected because those options would have harmed them more.</p><p>Sometimes the person you worked hardest to help will still resent you.</p><p>That hurts.</p><p>But leadership cannot depend on receiving proper credit. If you need people to know every sacrifice you made for them, your service slowly becomes a transaction.</p><p>Do the right thing because it is right. Explain what should be explained. Keep confidential what should remain confidential. Then accept that the full story may never be told.</p><h2>Leadership Is Still Worth It</h2><p>None of this makes leadership miserable.</p><p>It makes leadership meaningful.</p><p>There are few things more rewarding than watching someone grow into a responsibility they once feared. There is deep satisfaction in building a healthy team, solving a difficult problem, creating opportunities, and helping people accomplish something they could not have accomplished alone.</p><p>But those moments are earned through the parts nobody applauds.</p><p>Leadership is found in the conversation you would rather avoid. It is found in the decision that carries no perfect outcome. It is found in the willingness to accept blame, share credit, remain steady, and tell the truth.</p><p>It is not a title.</p><p>It is not authority.</p><p>It is not being the person with all the answers.</p><p>Leadership is the willingness to carry responsibility when it would be easier to hand it to someone else.</p><p>Nobody tells you exactly how heavy that responsibility can become.</p><p>They also do not tell you how much carrying it will change you.</p>]]></content:encoded></item><item><title><![CDATA[Ego Ruins Everything]]></title><description><![CDATA[The moment protecting our pride becomes more important than pursuing the truth, everything begins to break.]]></description><link>https://www.braeth.com/p/ego-ruins-everything</link><guid isPermaLink="false">https://www.braeth.com/p/ego-ruins-everything</guid><dc:creator><![CDATA[Brent Raeth]]></dc:creator><pubDate>Mon, 03 Aug 2026 11:40:47 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!eH3w!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8193b88c-ed10-4217-a936-a945e2b818dc_1536x1024.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!eH3w!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8193b88c-ed10-4217-a936-a945e2b818dc_1536x1024.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!eH3w!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8193b88c-ed10-4217-a936-a945e2b818dc_1536x1024.png 424w, https://substackcdn.com/image/fetch/$s_!eH3w!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8193b88c-ed10-4217-a936-a945e2b818dc_1536x1024.png 848w, https://substackcdn.com/image/fetch/$s_!eH3w!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8193b88c-ed10-4217-a936-a945e2b818dc_1536x1024.png 1272w, https://substackcdn.com/image/fetch/$s_!eH3w!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8193b88c-ed10-4217-a936-a945e2b818dc_1536x1024.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!eH3w!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8193b88c-ed10-4217-a936-a945e2b818dc_1536x1024.png" width="1456" height="971" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/8193b88c-ed10-4217-a936-a945e2b818dc_1536x1024.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:971,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:2689528,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.braeth.com/i/209617463?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8193b88c-ed10-4217-a936-a945e2b818dc_1536x1024.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!eH3w!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8193b88c-ed10-4217-a936-a945e2b818dc_1536x1024.png 424w, https://substackcdn.com/image/fetch/$s_!eH3w!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8193b88c-ed10-4217-a936-a945e2b818dc_1536x1024.png 848w, https://substackcdn.com/image/fetch/$s_!eH3w!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8193b88c-ed10-4217-a936-a945e2b818dc_1536x1024.png 1272w, https://substackcdn.com/image/fetch/$s_!eH3w!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8193b88c-ed10-4217-a936-a945e2b818dc_1536x1024.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Ego ruins everything.</p><p>It ruins relationships.</p><p>It ruins teams.</p><p>It ruins businesses.</p><p>It ruins leadership.</p><p>It ruins opportunities to learn, grow, apologize, improve, and become something better than we are today.</p><p>Ego does not always look like arrogance. Sometimes it does. Sometimes it is loud, boastful, and painfully obvious.</p><p>More often, ego is quieter.</p><p>It looks like defensiveness.</p><p>It looks like refusing to admit that we were wrong.</p><p>It looks like explaining away a failure instead of accepting responsibility for it.</p><p>It looks like rejecting good advice because we do not like the person who gave it.</p><p>It looks like needing to win an argument even when winning damages the relationship.</p><p>It looks like protecting our title, our reputation, or our authority instead of doing what is best for the people around us.</p><p>Ego convinces us that appearing right is more important than becoming better.</p><p>That is where the damage begins.</p><h2>Ego Makes Everything Personal</h2><p>Healthy people can separate an idea from their identity.</p><p>They can hear that a decision was wrong without believing they are being told they are worthless. They can receive feedback about their performance without interpreting it as an attack on their character. They can allow someone else to challenge their thinking without immediately questioning that person&#8217;s loyalty or intentions.</p><p>Ego makes that separation almost impossible.</p><p>When ego is in control, disagreement feels like disrespect.</p><p>Questions feel like challenges.</p><p>Feedback feels like criticism.</p><p>Accountability feels like punishment.</p><p>A different opinion feels like a personal rejection.</p><p>Once everything becomes personal, meaningful conversation becomes nearly impossible. Instead of discussing the problem, people begin defending themselves. Instead of searching for the truth, they search for evidence that supports what they already believe. Instead of listening, they prepare their next response.</p><p>The conversation may continue, but progress has already stopped.</p><h2>Ego Prevents Learning</h2><p>To learn, we must first admit that there is something we do not know.</p><p>That sounds simple, but it requires humility.</p><p>We must be willing to say:</p><p>I was wrong.</p><p>I do not understand.</p><p>I need help.</p><p>Someone else knows more than I do.</p><p>There may be a better way.</p><p>Ego hates those sentences.</p><p>Ego would rather pretend to understand than ask a question. It would rather struggle privately than risk looking inexperienced. It would rather continue using a bad process than acknowledge that someone else&#8217;s approach is better.</p><p>This is why intelligence and growth are not always connected.</p><p>Some incredibly intelligent people stop developing because they become too invested in being seen as intelligent. Their identity becomes tied to having the answer. Eventually, protecting that identity becomes more important than learning something new.</p><p>The people who continue to grow are not always the people who know the most.</p><p>They are often the people who are most comfortable admitting what they do not know.</p><h2>Ego Destroys Accountability</h2><p>Ego always has an explanation.</p><p>The expectations were unclear.</p><p>The customer was difficult.</p><p>The market changed.</p><p>The employee failed.</p><p>The timing was bad.</p><p>The information was incomplete.</p><p>Someone else should have caught it.</p><p>Sometimes those explanations are factually accurate. Circumstances matter. Other people make mistakes. Problems are rarely caused by one person alone.</p><p>But leadership begins when we stop asking who else contributed to the problem and start asking what we could have done differently.</p><p>Ego focuses on blame because blame protects our self-image.</p><p>Ownership focuses on improvement because ownership gives us the ability to influence what happens next.</p><p>There is a significant difference between explaining an outcome and accepting responsibility for it.</p><p>An explanation tells us why something happened.</p><p>Responsibility asks what we are going to do about it.</p><p>Ego keeps us trapped in the explanation.</p><h2>Ego Makes Leaders Dangerous</h2><p>Leadership and ego are a destructive combination.</p><p>The more authority someone has, the more important humility becomes. A leader&#8217;s ego does not remain a personal character flaw. It becomes an organizational problem.</p><p>When leaders cannot admit mistakes, everyone learns to hide mistakes.</p><p>When leaders punish disagreement, everyone learns to remain silent.</p><p>When leaders need credit, people stop offering their best ideas.</p><p>When leaders surround themselves with people who constantly agree with them, bad decisions become increasingly difficult to challenge.</p><p>Eventually, the leader hears only what the organization believes the leader wants to hear.</p><p>That is not loyalty.</p><p>It is fear dressed up as agreement.</p><p>Good leaders do not need to be the smartest person in every room. They do not need every idea to be their idea. They do not need to dominate every conversation or win every disagreement.</p><p>Their job is not to protect their importance.</p><p>Their job is to create an environment where the best ideas can survive, the truth can be spoken, and the people around them can succeed.</p><p>Leadership is not diminished when someone else is right.</p><p>It is strengthened.</p><h2>Ego Turns Teammates Into Competitors</h2><p>Healthy teams compete against the problem.</p><p>Unhealthy teams compete against each other.</p><p>Ego creates scorekeeping.</p><p>Who received the recognition?</p><p>Who got invited to the meeting?</p><p>Whose idea was selected?</p><p>Who has more influence?</p><p>Who gets the credit?</p><p>Who appears more valuable?</p><p>Once people begin measuring their success against the people beside them, collaboration becomes performance. Information gets protected. Mistakes get exposed for political advantage. People begin hoping others fail because someone else&#8217;s failure makes them feel more secure.</p><p>That is not a team.</p><p>It is a collection of individuals protecting their own position.</p><p>Great teammates do not need to be the hero of every story. They care more about the outcome than their personal visibility within it. They share credit, accept responsibility, and help others succeed without needing everyone to know they helped.</p><p>They understand that the team winning is more important than being recognized as the reason it won.</p><h2>Ego Makes Apologies Impossible</h2><p>A real apology requires us to surrender our defense.</p><p>It requires us to acknowledge the impact of our actions without immediately explaining our intentions.</p><p>Ego produces apologies that sound like this:</p><p>I am sorry you felt that way.</p><p>I am sorry, but you misunderstood me.</p><p>I am sorry, although you also played a part.</p><p>I am sorry if anyone was offended.</p><p>Those are not apologies.</p><p>They are defenses disguised as apologies.</p><p>A sincere apology is simple:</p><p>I was wrong.</p><p>I hurt you.</p><p>I should have handled it differently.</p><p>I am sorry.</p><p>I will work to make it right.</p><p>That does not mean we accept responsibility for things we did not do. It does not mean we allow ourselves to be manipulated or falsely accused.</p><p>It means that when we are wrong, we possess enough humility to say so clearly.</p><p>Many relationships could be repaired if one person became willing to value the relationship more than their pride.</p><p>Ego rarely allows it.</p><h2>Confidence Is Not Ego</h2><p>Confidence and ego are often confused, but they are not the same.</p><p>Confidence is secure.</p><p>Ego is fragile.</p><p>Confidence can listen.</p><p>Ego must defend.</p><p>Confidence can admit weakness.</p><p>Ego must create the appearance of strength.</p><p>Confidence is willing to be challenged.</p><p>Ego requires constant validation.</p><p>Confident people do not need to prove that they belong in every room. They do not need to remind everyone of their title, experience, intelligence, or accomplishments.</p><p>They can allow their work, character, and consistency to speak for them.</p><p>Ego needs an audience.</p><p>Confidence does not.</p><h2>The Antidote Is Humility</h2><p>Humility is not weakness.</p><p>It is not thinking poorly of ourselves. It is not pretending that we have no abilities, accomplishments, or value.</p><p>Humility is seeing ourselves accurately.</p><p>It is understanding that we can be capable and still be wrong.</p><p>We can be experienced and still have something to learn.</p><p>We can be successful and still need help.</p><p>We can be the leader and still not have the best idea.</p><p>Humility gives us permission to pursue the truth without needing the truth to protect our identity.</p><p>It allows us to ask better questions:</p><p>What am I missing?</p><p>Where could I be wrong?</p><p>What part of this belongs to me?</p><p>What can this person teach me?</p><p>What outcome matters more than my pride?</p><p>Those questions do not make us smaller.</p><p>They make us better.</p><h2>Ego Always Collects a Price</h2><p>Ego may protect us from discomfort in the moment, but it always creates a larger cost later.</p><p>It protects us from admitting a mistake, but prevents us from correcting it.</p><p>It protects us from feeling embarrassed, but keeps us ignorant.</p><p>It protects us from apologizing, but destroys the relationship.</p><p>It protects us from criticism, but guarantees that we will repeat the behavior.</p><p>It protects our authority, but causes people to stop trusting us.</p><p>It allows us to feel powerful while slowly making us weaker.</p><p>The most dangerous thing about ego is that it convinces us that everyone else is the problem.</p><p>By the time we recognize the damage, the best employees may have left, the relationships may have broken, the opportunities may have disappeared, and the people around us may have stopped telling us the truth.</p><p>Ego ruins everything because ego eventually makes everything about us.</p><p>The work becomes about our recognition.</p><p>Leadership becomes about our authority.</p><p>Disagreement becomes about our feelings.</p><p>Feedback becomes about our pride.</p><p>Relationships become about our need to be right.</p><p>Humility changes the question.</p><p>Instead of asking, &#8220;How do I protect myself?&#8221; it asks, &#8220;What is true?&#8221;</p><p>Instead of asking, &#8220;How do I win?&#8221; it asks, &#8220;What is best?&#8221;</p><p>Instead of asking, &#8220;Who is to blame?&#8221; it asks, &#8220;What can I own?&#8221;</p><p>Instead of asking, &#8220;How do I look?&#8221; it asks, &#8220;Who am I becoming?&#8221;</p><p>Ego will always tell us that surrendering our pride means losing.</p><p>Most of the time, surrendering our pride is the only way to save everything that actually matters.</p>]]></content:encoded></item><item><title><![CDATA[We Have Been Measuring Intelligence Wrong]]></title><description><![CDATA[We reward recall, credentials, speed, and certainty. Then we wonder why smart people struggle to solve real problems.]]></description><link>https://www.braeth.com/p/we-have-been-measuring-intelligence</link><guid isPermaLink="false">https://www.braeth.com/p/we-have-been-measuring-intelligence</guid><dc:creator><![CDATA[Brent Raeth]]></dc:creator><pubDate>Fri, 31 Jul 2026 13:33:12 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!PinO!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff012db0e-7513-4d7c-90d5-5883f0fcd99e_2688x1512.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!PinO!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff012db0e-7513-4d7c-90d5-5883f0fcd99e_2688x1512.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!PinO!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff012db0e-7513-4d7c-90d5-5883f0fcd99e_2688x1512.jpeg 424w, https://substackcdn.com/image/fetch/$s_!PinO!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff012db0e-7513-4d7c-90d5-5883f0fcd99e_2688x1512.jpeg 848w, https://substackcdn.com/image/fetch/$s_!PinO!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff012db0e-7513-4d7c-90d5-5883f0fcd99e_2688x1512.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!PinO!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff012db0e-7513-4d7c-90d5-5883f0fcd99e_2688x1512.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!PinO!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff012db0e-7513-4d7c-90d5-5883f0fcd99e_2688x1512.jpeg" width="1456" height="819" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/f012db0e-7513-4d7c-90d5-5883f0fcd99e_2688x1512.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:819,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:1090299,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.braeth.com/i/208962503?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff012db0e-7513-4d7c-90d5-5883f0fcd99e_2688x1512.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!PinO!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff012db0e-7513-4d7c-90d5-5883f0fcd99e_2688x1512.jpeg 424w, https://substackcdn.com/image/fetch/$s_!PinO!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff012db0e-7513-4d7c-90d5-5883f0fcd99e_2688x1512.jpeg 848w, https://substackcdn.com/image/fetch/$s_!PinO!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff012db0e-7513-4d7c-90d5-5883f0fcd99e_2688x1512.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!PinO!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff012db0e-7513-4d7c-90d5-5883f0fcd99e_2688x1512.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>I have spent much of my life around people we would traditionally describe as intelligent.</p><p>I have worked in technology and cybersecurity, earned a college degree with highest honors, completed numerous professional certifications, built a business, and led teams filled with people who possess far more technical knowledge than I do in their individual areas of expertise.</p><p>Through those experiences, I have become increasingly convinced that our definition of intelligence is incomplete.</p><p>We tend to associate intelligence with how much someone knows, how quickly they can process information, where they went to school, which credentials they possess, or how confidently they can produce an answer.</p><p>Those things may tell us something about a person.</p><p>They do not tell us nearly as much as we pretend they do.</p><p>I have known people who could pass nearly any test placed in front of them but struggled to solve an actual problem. I have watched people with impressive degrees and deep technical knowledge make consistently poor decisions. I have also worked beside people without prestigious credentials who could walk into a complicated situation, understand what truly mattered, and find a practical path forward.</p><p>The more I have observed this, the more I have wondered whether we have confused possessing information with knowing what to do with it.</p><p>Perhaps intelligence is not simply the ability to produce the correct answer.</p><p>Perhaps it is the ability to recognize when we are asking the wrong question.</p><h2>What We Actually Measure</h2><p>Most traditional measurements of intelligence reward a relatively narrow collection of abilities.</p><p>How quickly can someone process information?</p><p>How much can they remember?</p><p>Can they recognize a pattern?</p><p>Can they follow a defined method?</p><p>Can they solve a problem within a limited amount of time?</p><p>Can they produce the answer someone else has already decided is correct?</p><p>Those abilities are real, and they have value. I am not suggesting that knowledge, memory, reasoning, or analytical skill do not matter.</p><p>I am suggesting that we have allowed those abilities to represent the entire idea of intelligence.</p><p>A test works because the problem has already been defined. The boundaries are established. The necessary information is usually provided. Somewhere, someone already knows the correct answer.</p><p>The person taking the test must find that answer.</p><p>Real life rarely works that way.</p><p>The hardest problems I have encountered did not come with clear instructions. The information was incomplete. The people involved disagreed. The assumptions were uncertain, and no one could guarantee which decision would produce the best outcome.</p><p>Sometimes the problem everyone was trying to solve was not the actual problem at all.</p><p>In those situations, intelligence is not demonstrated by answering quickly.</p><p>It is demonstrated by slowing down long enough to understand what is really happening.</p><h2>Knowledge Is Not Thinking</h2><p>We regularly confuse knowledge with intelligence.</p><p>We assume the person who knows the most facts is the smartest person in the room. We treat credentials as proof of capability. We are impressed by complicated explanations, technical vocabulary, and confident answers.</p><p>But knowing something and knowing how to think are not the same.</p><p>I have a college degree. I graduated with highest honors. I have earned professional certifications that required substantial study and preparation. I believe education can be valuable, and I am proud of the work those accomplishments required.</p><p>But I also understand what they prove and what they do not.</p><p>A degree proves that I successfully completed a defined program.</p><p>A certification proves that I possessed enough knowledge to pass an examination at a particular moment.</p><p>Neither automatically proves that I can apply what I learned.</p><p>They do not prove that I am curious.</p><p>They do not prove that I can exercise good judgment.</p><p>They do not prove that I will remain calm when the situation becomes uncertain, change my mind when the facts change, or take responsibility when the outcome matters.</p><p>I have watched intelligent teams complete every checklist, satisfy every requirement, and follow every established process, only to have the result fail anyway.</p><p>When that happens, the defense is often simple:</p><p>&#8220;We followed the process.&#8221;</p><p>That may demonstrate compliance.</p><p>It does not demonstrate the ability to solve problems.</p><p>Following the instructions is not the same as producing the outcome. Explaining why something failed is not the same as accepting responsibility for fixing it. Knowing the framework is not the same as understanding the problem.</p><p>A person can possess an enormous amount of knowledge and still have remarkably poor judgment.</p><h2>The Capabilities We Overlook</h2><p>Some of the most capable people I have known would probably never be identified as the most intelligent people in a traditional setting.</p><p>They may not answer first.</p><p>They may not speak with complete confidence.</p><p>They may need time to think.</p><p>They may ask questions that initially seem inconvenient, overly simple, or unrelated.</p><p>But they notice what other people miss.</p><p>They remain with a problem after everyone else has become frustrated or distracted. They recognize when the accepted answer is not producing the intended result. They are willing to admit what they do not know, seek help, and continue learning until they understand the issue.</p><p>They can change their minds without treating it as a personal defeat.</p><p>They can separate facts from assumptions.</p><p>They can make reasonable decisions without having perfect information.</p><p>They can connect ideas from different areas and turn knowledge into something useful.</p><p>Most importantly, they take responsibility for the outcome.</p><p>Our traditional systems struggle to measure those qualities because they are difficult to reduce to a number.</p><p>It is easy to measure whether someone selected the correct answer.</p><p>It is much harder to measure whether that person would have the courage to challenge the answer when circumstances changed.</p><h2>Intelligence and Character Are Different</h2><p>I believe intelligence and character are fundamentally different, and that distinction matters.</p><p>Intelligence is a capability.</p><p>Character determines how that capability will be used.</p><p>A highly intelligent person without humility may be unable to recognize when they are wrong. A technically gifted person without curiosity may continue applying an outdated answer. A brilliant leader without compassion may solve a financial problem while destroying the people required to sustain the solution.</p><p>Intelligence can help someone determine how to accomplish something.</p><p>It cannot determine whether that thing should be accomplished.</p><p>That requires judgment, values, experience, and responsibility.</p><p>We have all encountered people who were unquestionably smart but made consistently terrible decisions. Their intelligence did not protect them from arrogance, insecurity, selfishness, fear, or poor judgment.</p><p>Sometimes their intelligence made those weaknesses more dangerous because it allowed them to create more sophisticated justifications for bad decisions.</p><p>Raw intelligence is simply a powerful engine.</p><p>Character helps determine where it takes us.</p><h2>The Ability to Work Through Other People</h2><p>I also believe our definition of intelligence places too much value on individual capability.</p><p>We tend to admire the person who can do everything personally. We admire the expert with every answer, the leader who can step in and solve any problem, or the technician who knows more than everyone else.</p><p>But the most meaningful problems are rarely solved alone.</p><p>Much of leadership is not about being the most knowledgeable person in the room. It is about bringing together people who know more than you do, helping them see the same problem, and organizing their efforts toward a shared outcome.</p><p>That requires a different kind of capability.</p><p>It requires listening.</p><p>It requires humility.</p><p>It requires the ability to communicate complicated ideas clearly.</p><p>It requires knowing when to lead, when to ask questions, and when to get out of the way.</p><p>I do not need to know more than every person I lead. In fact, if I have built the right team, I should be surrounded by people who know far more than I do in their areas of responsibility.</p><p>My value does not come from competing with their expertise.</p><p>It comes from helping their expertise become useful together.</p><p>We rarely measure that when we talk about intelligence, yet it may be one of the most important abilities a leader can possess.</p><h2>Artificial Intelligence Will Expose the Difference</h2><p>Artificial intelligence makes this conversation more urgent.</p><p>For most of human history, knowledge was scarce. Access to information was limited, and expertise often required years of education, training, and experience. The people who possessed information others could not easily access held enormous value.</p><p>That is changing.</p><p>AI can already explain difficult concepts, summarize complex material, recognize patterns, generate plans, write software, analyze data, and help people reason through unfamiliar problems.</p><p>That does not make education worthless.</p><p>It changes what makes a person valuable.</p><p>When everyone can access information, memorizing information becomes less distinguishing.</p><p>When everyone can generate an answer, evaluating the answer becomes more important.</p><p>When technical capability becomes widely available, choosing the right problem becomes more valuable than merely executing a predefined task.</p><p>The future will not belong exclusively to the people who know the most.</p><p>It will belong to people who can ask better questions, evaluate what they receive, understand context, exercise judgment, work effectively with others, and accept responsibility for what happens next.</p><p>AI may force us to recognize that many of the abilities we associated with intelligence were simply capabilities that happened to be scarce.</p><p>As those capabilities become widely available, the qualities we overlooked will become increasingly important.</p><p>Curiosity.</p><p>Discernment.</p><p>Humility.</p><p>Adaptability.</p><p>Responsibility.</p><p>Character.</p><p>AI may not make people less valuable.</p><p>It may finally reveal which human qualities were valuable all along.</p><h2>The Problem With Certainty</h2><p>One of the behaviors we often mistake for intelligence is certainty.</p><p>We are drawn to people who speak quickly and confidently. We interpret hesitation as weakness and assume the person with the strongest opinion must understand the subject most deeply.</p><p>I have learned to be cautious around certainty.</p><p>The smartest people I know are usually aware of how much they do not know. They understand that new information may change their conclusions. They are willing to say, &#8220;I do not know,&#8221; without feeling diminished by it.</p><p>That is not weakness.</p><p>It is intellectual honesty.</p><p>A person who cannot admit uncertainty has stopped learning. They are no longer evaluating information. They are defending an identity.</p><p>I would rather work with someone who asks thoughtful questions and changes their position when the evidence changes than someone who produces immediate answers and protects them at all costs.</p><p>Confidence can be useful.</p><p>But confidence without humility is often just ignorance that has learned to speak convincingly.</p><h2>A Better Definition of Smart</h2><p>Perhaps intelligence tests are not wrong about what they measure.</p><p>Perhaps we are wrong about what we believe those measurements mean.</p><p>A high score may indicate strong cognitive ability.</p><p>A degree may demonstrate discipline and knowledge.</p><p>A credential may prove technical competence.</p><p>But none of them measures the whole person.</p><p>None tells us whether someone can learn when the playbook runs out.</p><p>None tells us whether they can remain calm during uncertainty, recover from failure, accept correction, or help the people around them become better.</p><p>None tells us what they will do when there is no obvious answer and no one else is willing to take responsibility.</p><p>If I want to understand someone&#8217;s true capability, I need to ask different questions.</p><p>Can this person recognize what they do not know?</p><p>Can they separate facts from assumptions?</p><p>Can they change their position when the evidence changes?</p><p>Can they turn information into action?</p><p>Can they solve the actual problem instead of merely completing the assigned task?</p><p>Can they make the people around them better?</p><p>Will they remain responsible when the outcome becomes difficult?</p><p>Those questions will not produce a convenient score.</p><p>They may tell me far more about the person.</p><p>For too long, we have rewarded the fastest answer, the polished r&#233;sum&#233;, the prestigious credential, and the appearance of certainty. In doing so, we have overlooked thoughtful builders, persistent learners, practical problem solvers, and humble leaders.</p><p>The smartest person in the room may not be the person who answers the question first.</p><p>It may be the person who pauses and asks why everyone believes it is the right question.</p><p>Intelligence matters.</p><p>It is simply not enough. It never was.</p><p>Perhaps the most intelligent thing we can do now is admit that we have been measuring it wrong.</p>]]></content:encoded></item><item><title><![CDATA[The Work That Looks Like Progress]]></title><description><![CDATA[How productive distractions fool us into feeling accomplished while the real work remains undone.]]></description><link>https://www.braeth.com/p/the-work-that-looks-like-progress</link><guid isPermaLink="false">https://www.braeth.com/p/the-work-that-looks-like-progress</guid><dc:creator><![CDATA[Brent Raeth]]></dc:creator><pubDate>Thu, 30 Jul 2026 11:09:32 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!6S34!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fef294521-8e08-40e2-9653-2a1eb2516012_1536x1024.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!6S34!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fef294521-8e08-40e2-9653-2a1eb2516012_1536x1024.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!6S34!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fef294521-8e08-40e2-9653-2a1eb2516012_1536x1024.png 424w, https://substackcdn.com/image/fetch/$s_!6S34!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fef294521-8e08-40e2-9653-2a1eb2516012_1536x1024.png 848w, https://substackcdn.com/image/fetch/$s_!6S34!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fef294521-8e08-40e2-9653-2a1eb2516012_1536x1024.png 1272w, https://substackcdn.com/image/fetch/$s_!6S34!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fef294521-8e08-40e2-9653-2a1eb2516012_1536x1024.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!6S34!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fef294521-8e08-40e2-9653-2a1eb2516012_1536x1024.png" width="1456" height="971" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/ef294521-8e08-40e2-9653-2a1eb2516012_1536x1024.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:971,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:2325911,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.braeth.com/i/207917653?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fef294521-8e08-40e2-9653-2a1eb2516012_1536x1024.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!6S34!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fef294521-8e08-40e2-9653-2a1eb2516012_1536x1024.png 424w, https://substackcdn.com/image/fetch/$s_!6S34!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fef294521-8e08-40e2-9653-2a1eb2516012_1536x1024.png 848w, https://substackcdn.com/image/fetch/$s_!6S34!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fef294521-8e08-40e2-9653-2a1eb2516012_1536x1024.png 1272w, https://substackcdn.com/image/fetch/$s_!6S34!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fef294521-8e08-40e2-9653-2a1eb2516012_1536x1024.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Some work produces results.</p><p>Other work produces the feeling of progress.</p><p>The difference is not always obvious.</p><p>In fact, the most dangerous distractions rarely look like distractions. They look responsible. They involve meetings, spreadsheets, reports, analysis, revised goals, updated processes, and thoughtful conversations.</p><p>Everyone appears busy. Important subjects are being discussed. Documents are being created. Decisions are being made. And yet, when the activity is finished, the actual problem remains.</p><p>No additional customers were earned.</p><p>No struggling employee improved.</p><p>No overdue project moved forward.</p><p>No relationship was repaired.</p><p>No meaningful opportunity was created.</p><p>No measurable result changed.</p><p>We completed work, but we did not make progress.</p><h2>Productive Distraction</h2><p>Most people recognize obvious procrastination.</p><p>Scrolling through social media instead of working is easy to identify.</p><p>Avoiding a difficult conversation by doing nothing is easy to identify.</p><p>The harder form of avoidance happens when we replace necessary work with other work that feels productive.</p><p>Instead of addressing poor performance, we debate whether the expectations were fair.</p><p>Instead of creating more opportunities, we revise the sales target.</p><p>Instead of improving communication, we redesign the communication process.</p><p>Instead of making a decision, we gather more information.</p><p>Instead of taking ownership, we analyze how the problem happened.</p><p>Instead of moving a project forward, we discuss which person or department should own it.</p><p>These conversations are not always useless. Expectations should be reasonable. Processes should be clear. Measurements should be accurate. Problems should be understood.</p><p>But useful tools can become hiding places.</p><p>There is a point when analysis stops supporting action and begins replacing it.</p><p>That is when productive work becomes productive distraction.</p><h2>Changing the Measurement Does Not Change the Result</h2><p>Imagine that a team is falling short of an important goal.</p><p>The original target may have been aggressive. Conditions may have changed. The measurement may need refinement.</p><p>It is reasonable to review it.</p><p>But lowering a target does not improve performance.</p><p>It changes the description of the performance.</p><p>A weaker pipeline does not become stronger because the pipeline goal was reduced.</p><p>A lack of new business does not become growth because the revenue expectation was adjusted.</p><p>A late project does not become successful because the reporting method changed.</p><p>A missed expectation does not disappear because we created a better explanation for it.</p><p>Measurements matter because they help us understand reality.</p><p>They become dangerous when we start negotiating with the measurement instead of responding to the reality it revealed.</p><p>The purpose of a goal is not to make us feel successful.</p><p>The purpose of a goal is to focus effort, create accountability, and tell us whether our actions are producing the outcome we need.</p><p>Sometimes a target should change.</p><p>But after it changes, the important question remains:</p><p>What are we going to do differently?</p><h2>The Comfort of Process</h2><p>Process is another place where organizations can hide.</p><p>When something goes wrong, we often respond by creating another process.</p><p>We add a form.</p><p>We schedule another meeting.</p><p>We add an approval.</p><p>We change the workflow.</p><p>We require another report.</p><p>Sometimes that is exactly what is needed.</p><p>But many problems are not caused by a missing process.</p><p>They are caused by people failing to follow a process that already exists.</p><p>The budget was known, but no one monitored it.</p><p>The deadline was clear, but no one raised the concern early.</p><p>The responsibility was assigned, but no one took ownership.</p><p>The customer needed an update, but no one sent it.</p><p>The opportunity needed follow up, but everyone assumed someone else was handling it.</p><p>In those situations, a new procedure may create the appearance of a solution while avoiding the real issue.</p><p>The real issue may be discipline.</p><p>It may be communication.</p><p>It may be courage.</p><p>It may be judgment.</p><p>It may be accountability.</p><p>A process cannot compensate for someone who sees a problem developing and chooses not to address it.</p><p>Good systems support responsible people.</p><p>They do not replace responsibility.</p><h2>Why We Do It</h2><p>We focus on the wrong things because the right things are often uncomfortable.</p><p>It is easier to debate a number than admit we are not producing enough.</p><p>It is easier to discuss organizational structure than confront weak leadership.</p><p>It is easier to improve a report than improve the work being reported.</p><p>It is easier to clarify ownership than accept ownership.</p><p>It is easier to hold another planning meeting than make the phone call, visit the customer, finish the proposal, coach the employee, or deliver the difficult message.</p><p>The wrong work often feels safer because it allows us to stay active without becoming vulnerable.</p><p>Real action creates the possibility of failure.</p><p>A conversation may go poorly.</p><p>The customer may say no.</p><p>The idea may not work.</p><p>The employee may resist.</p><p>The proposal may be rejected.</p><p>The decision may be criticized.</p><p>Analysis protects us from that risk.</p><p>As long as we are still studying the problem, we do not have to discover whether our solution will work.</p><h2>Motion Is Not Progress</h2><p>Motion is easy to measure.</p><p>We can count meetings.</p><p>We can count emails.</p><p>We can count reports.</p><p>We can count tasks completed.</p><p>We can count hours worked.</p><p>Progress is harder.</p><p>Progress asks whether the work changed something that mattered.</p><p>Did the conversation improve the relationship?</p><p>Did the report lead to a better decision?</p><p>Did the meeting remove an obstacle?</p><p>Did the activity create an opportunity?</p><p>Did the coaching improve performance?</p><p>Did the process reduce confusion?</p><p>Did the work produce a result?</p><p>A full calendar is not proof of effectiveness.</p><p>A long task list is not proof of impact.</p><p>Hard work matters, but hard work pointed in the wrong direction is still pointed in the wrong direction.</p><p>We should not only ask whether people are working.</p><p>We should ask whether the work is moving anything meaningful forward.</p><h2>Ask the Harder Question</h2><p>When a team begins circling a problem, leaders need to interrupt the pattern.</p><p>Not by dismissing every concern.</p><p>Not by refusing to examine the facts.</p><p>But by continually returning the conversation to action.</p><p>What outcome are we trying to create?</p><p>What is preventing that outcome?</p><p>What action would materially improve the situation?</p><p>Who is responsible for taking that action?</p><p>When will it happen?</p><p>How will we know whether it worked?</p><p>These questions expose the difference between problem solving and problem discussing.</p><p>They move the conversation from explanation to ownership.</p><p>They also reveal when we are working on something that does not matter very much.</p><p>Organizations have limited time, money, energy, and attention.</p><p>Every hour invested in low impact activity is an hour that cannot be invested somewhere else.</p><p>That means good leadership is not only about deciding what should be done.</p><p>It is also about deciding what should no longer receive attention.</p><h2>Work That Moves the Needle</h2><p>The phrase &#8220;move the needle&#8221; can become a clich&#233;, but the idea behind it matters.</p><p>Some actions create disproportionate value.</p><p>Following up on a serious opportunity may matter more than reorganizing a report.</p><p>Clarifying expectations with an employee may matter more than rewriting a job description.</p><p>Calling a frustrated customer may matter more than discussing customer service scores.</p><p>Completing the next project milestone may matter more than debating the project management system.</p><p>The goal is not to ignore details.</p><p>The goal is to understand which details affect the outcome.</p><p>Leaders must help teams separate important work from work that is merely available.</p><p>Available work will fill every open space.</p><p>There will always be another email to answer, another process to refine, another report to format, and another issue to analyze.</p><p>Meaningful work requires greater discipline because it often has no automatic reminder.</p><p>It must be chosen.</p><h2>A Simple Test</h2><p>Before investing significant time in an issue, ask:</p><p>What will be different when this work is finished?</p><p>If the answer is unclear, pause.</p><p>If the answer is only that the spreadsheet will be cleaner, the language will be softer, the goal will be lower, or the process will be longer, the work may not be solving the real problem.</p><p>The strongest leaders are not the people who create the most activity.</p><p>They are the people who bring attention back to what matters.</p><p>They simplify.</p><p>They clarify.</p><p>They make decisions.</p><p>They accept responsibility.</p><p>They take action.</p><p>They measure what happened.</p><p>Then they adjust based on reality.</p><p>That is progress.</p><p>Everything else may simply be work that looks like it.</p>]]></content:encoded></item><item><title><![CDATA[She Started by Cleaning the Office]]></title><description><![CDATA[Amy Yonkman&#8217;s journey at CatchMark is a reminder that growth does not begin with a title. It begins with a willingness to work, learn, and keep saying yes.]]></description><link>https://www.braeth.com/p/she-started-by-cleaning-the-office</link><guid isPermaLink="false">https://www.braeth.com/p/she-started-by-cleaning-the-office</guid><dc:creator><![CDATA[Brent Raeth]]></dc:creator><pubDate>Wed, 29 Jul 2026 11:01:14 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!mCwt!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0237a80d-2f2e-43ec-924d-13d804b1d5b9_734x702.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!mCwt!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0237a80d-2f2e-43ec-924d-13d804b1d5b9_734x702.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!mCwt!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0237a80d-2f2e-43ec-924d-13d804b1d5b9_734x702.jpeg 424w, https://substackcdn.com/image/fetch/$s_!mCwt!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0237a80d-2f2e-43ec-924d-13d804b1d5b9_734x702.jpeg 848w, https://substackcdn.com/image/fetch/$s_!mCwt!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0237a80d-2f2e-43ec-924d-13d804b1d5b9_734x702.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!mCwt!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0237a80d-2f2e-43ec-924d-13d804b1d5b9_734x702.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!mCwt!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0237a80d-2f2e-43ec-924d-13d804b1d5b9_734x702.jpeg" width="734" height="702" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/0237a80d-2f2e-43ec-924d-13d804b1d5b9_734x702.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:702,&quot;width&quot;:734,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:142212,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.braeth.com/i/208877780?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F98dad717-ec80-4190-ac88-0948402833a1_734x1304.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!mCwt!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0237a80d-2f2e-43ec-924d-13d804b1d5b9_734x702.jpeg 424w, https://substackcdn.com/image/fetch/$s_!mCwt!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0237a80d-2f2e-43ec-924d-13d804b1d5b9_734x702.jpeg 848w, https://substackcdn.com/image/fetch/$s_!mCwt!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0237a80d-2f2e-43ec-924d-13d804b1d5b9_734x702.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!mCwt!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0237a80d-2f2e-43ec-924d-13d804b1d5b9_734x702.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Amy Yonkman started at CatchMark by cleaning our office.</p><p>That is where her story with us began.</p><p>She did not arrive with an impressive title, a carefully defined career path, or a position designed around everything she would eventually become. She started by doing work that needed to be done and doing it well.</p><p>There is nothing insignificant about honest work. There is also something revealing about how a person approaches a role that may not come with much recognition.</p><p>Amy showed up.</p><p>She took responsibility.</p><p>She cared about doing the job correctly.</p><p>And then, little by little, she became capable of doing so much more.</p><h2>She Never Stayed Where She Started</h2><p>Some people allow their first role to define them.</p><p>Amy never did.</p><p>As CatchMark changed, Amy changed with it. When there was something new to learn, she learned it. When we needed help in a different area, she stepped into it. When an opportunity was placed in front of her, she did not wait until she felt completely prepared before accepting it.</p><p>She took the challenge and figured it out.</p><p>Over time, she developed skills in marketing, content, social media, website management, print materials, community media, project coordination, and countless other areas that were not part of the job she originally came here to do.</p><p>Her responsibilities grew because her abilities grew.</p><p>More importantly, her abilities grew because she was willing to be challenged.</p><p>That distinction matters.</p><p>Organizations often talk about developing people, but development is not something that can be done <em>to</em> someone. A company can provide opportunities, training, encouragement, and support. But the individual still has to accept the discomfort that comes with becoming something they have never been before.</p><p>Amy accepted it.</p><p>Not every new responsibility was easy. Not every project came with perfect instructions. There were situations where she had to learn as she went, solve problems she had never encountered, and become comfortable doing things that once felt unfamiliar.</p><p>She kept moving forward anyway.</p><p>That is how real growth happens.</p><p>It rarely arrives as one dramatic transformation. It happens through hundreds of small decisions to try, learn, adjust, and try again.</p><p>Amy made those decisions repeatedly.</p><h2>She Became Someone We Could Depend On</h2><p>Skills matter, but they are not what I will remember most about Amy&#8217;s time at CatchMark.</p><p>I will remember the kind of teammate she became.</p><p>Amy cared about the work, but she also cared about the people around her. She understood that being a good teammate means thinking beyond your own list of responsibilities.</p><p>Being a great teammate is demonstrated in the small moments. It is doing the work ahead of time so someone else is not left scrambling. It is sharing what you know instead of protecting it. It is noticing what needs to happen and taking care of it without needing recognition.</p><p>Amy did those things.</p><p>She helped wherever she could. She accepted work that did not always fit neatly inside a job description. She became one of those people we knew we could turn to when something needed attention.</p><p>Every organization needs people like that.</p><p>People who are willing to say, &#8220;I will help.&#8221;</p><p>People who do not respond to every request by explaining why it belongs to someone else.</p><p>People who understand that the team&#8217;s success matters more than protecting the boundaries of their own role.</p><p>Amy became that kind of person.</p><h2>Why This One Hurts</h2><p>I am devastated to see Amy leave CatchMark.</p><p>I do not use that word lightly.</p><p>There is a professional loss when someone with her knowledge and experience leaves. She understands our systems, our history, our voice, our community, and the strange collection of responsibilities that develop inside a growing company.</p><p>Those things are difficult to replace.</p><p>But this is more than the loss of an employee.</p><p>Amy has been part of CatchMark for years. She has grown with us. She has experienced the changes, challenges, successes, mistakes, transitions, and growing pains that helped shape the company we are today.</p><p>She did not simply watch that growth happen.</p><p>She contributed to it.</p><p>It is difficult to imagine CatchMark without her because, for a long time, we have not had to.</p><p>Her leaving creates a real hole in our team. There is no honest way for me to pretend otherwise.</p><p>I am sad.</p><p>I am disappointed that we will no longer see her every day.</p><p>I am going to miss her presence, her contribution, her reliability, and the history we share.</p><p>But leadership requires us to hold two emotions at the same time.</p><p>I can be devastated that she is leaving and incredibly proud that she is ready to go.</p><h2>The Hard Part of Believing in Growth</h2><p>It is easy for leaders to say they want people to grow when that growth continues to benefit the organization.</p><p>It is much harder when someone&#8217;s development eventually carries them somewhere else.</p><p>But we cannot claim to believe in people and then resent them when they become capable of pursuing a new opportunity.</p><p>We cannot encourage someone to take challenges, build skills, expand their confidence, and become more valuable, and then be surprised when the world notices.</p><p>Growth changes what a person believes is possible.</p><p>It should.</p><p>Amy is leaving CatchMark as a very different person from the one who first walked through our doors to clean the office.</p><p>That is something worth celebrating.</p><p>Her departure does not erase what she gave to CatchMark. It proves what she built while she was here.</p><p>She earned this next opportunity through years of work, learning, discomfort, persistence, and responsibility. The skills she will carry with her were not handed to her. She developed them one challenge at a time.</p><p>That is why I am so proud of her.</p><h2>More Than a Job</h2><p>The best employment relationships should leave both sides better than they were when they began.</p><p>CatchMark is better because Amy was here.</p><p>I hope Amy leaves believing she is better because she was here too.</p><p>I hope she recognizes just how much she has grown. I hope she understands that the confidence and ability she carries into her next opportunity were built through all the moments when she was uncertain but moved forward anyway.</p><p>Most of all, I hope she knows how much she has meant to us.</p><p>Amy, thank you for every role you filled, including the ones that never came with a title.</p><p>Thank you for accepting challenges before you were certain you were ready.</p><p>Thank you for continuing to learn.</p><p>Thank you for caring about the details.</p><p>Thank you for helping build CatchMark Community and for becoming such an important part of our marketing work.</p><p>Thank you for preparing others, supporting the team, and doing the small things that made everyone around you more successful.</p><p>Thank you for being a great teammate.</p><p>You started at CatchMark by cleaning the office.</p><p>You leave as someone who helped shape the company.</p><p>I am devastated to see you leave.</p><p>And I am amazingly proud to see you go.</p>]]></content:encoded></item></channel></rss>